Campaign Crash Course: 5-minute expert lessons on marketing topics from APAC experts

Welcome to Campaign Asia-Pacific's Crash Course video learning series, in which APAC-based experts provide valuable lessons and practical business tips on trending and essential topics in marketing and communications. Have a suggestion or want to take part? Complete our feedback form or email our editors.

Most recent course

How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

Teacher: Troy Yang, managing director of North Asia operations at Hivestack


Earlier courses

Tips for dynamic creative optimisation

DCO brings marketers closer to the 'Holy Grail' of advertising with personalised ads at scale aimed at delivering the right message at the right time to the right person. This lesson shows you how it works and what to do.

Teacher: Chloe Rees, account director and JAPAC client lead at Flashtalking

How to create an effective B2B strategy

While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing. 

Teacher: Jerone Larson, B2B lead at VCCP in Singapore

How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

Teacher: Anish Daryani, founder and president director of M&C Saatchi Indonesia

How to avoid greenwashing

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.

Teacher: Suzy Goulding, director of MullenLowe Sustainability

What is supply path optimisation?

Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?

Teachers: John Miskelly, APAC investment director at GroupM, and Prathab Kunasakaran, head of supply strategy at Xaxis APAC

Creating compelling videos for Gen Z

Learn how to make compelling videos for a demographic that requires strong content and relatability.

Teacher: Jerry Soer, head of Southeast Asia at Collab Asia

Crafting an effective OTT strategy

As OTT reaches critical mass in Asia-Pacific, learn how to plan and execute a successful OTT strategy in this week's Crash Course.

Teacher: Tasha Kaur, operations director at SpotX in Singapore

How to develop a content strategy 

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

Teacher: Victoria Perera, digital senior consultant at Archetype in Hong Kong


MORE: See the complete
CAMPAIGN CRASH COURSE ARCHIVE

 

Courses by topic area  

Agencies

Audience insights

Content

Creativity

Data

Diversity

Influencer marketing

Marketing

Media

Measurement

Research

PR

Privacy

Social media

Strategy and planning

Talent

Targeting

Technology