Campaign Crash Course: 5-minute expert lessons on marketing topics from APAC experts

Welcome to Campaign Asia-Pacific's Crash Course video learning series, in which APAC-based experts provide valuable lessons and practical business tips on trending and essential topics in marketing and communications. Have a suggestion or want to take part? Complete our feedback form or email our editors.

Most recent course

How to avoid greenwashing

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.

Teacher: Suzy Goulding, director of MullenLowe Sustainability


Earlier courses

What is supply path optimisation?

Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?

Teachers: John Miskelly, APAC investment director at GroupM, and Prathab Kunasakaran, head of supply strategy at Xaxis APAC

Creating compelling videos for Gen Z

Learn how to make compelling videos for a demographic that requires strong content and relatability.

Teacher: Jerry Soer, head of Southeast Asia at Collab Asia

Crafting an effective OTT strategy

As OTT reaches critical mass in Asia-Pacific, learn how to plan and execute a successful OTT strategy in this week's Crash Course.

Teacher: Tasha Kaur, operations director at SpotX in Singapore

How to develop a content strategy 

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

Teacher: Victoria Perera, digital senior consultant at Archetype in Hong Kong

How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

Teacher: Nicola Eliot, APAC vice president of BBC StoryWorks

How to measure the impact of influencer marketing campaigns

During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?

Teacher: Lidyawati Aurelia, country manager of Indonesia at AnyMind Group

How to maximise brand impact during Chinese New Year

As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.

Teacher: Wong Kian Fong, head of UM Studios at UM China

Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Teacher: Linna Zhao, head of insights at Wavemaker China


MORE: See the complete
CAMPAIGN CRASH COURSE ARCHIVE

 

Courses by topic area  

Agencies

Audience insights

Content

Creativity

Data

Diversity

Influencer marketing

Marketing

Media

Measurement

Research

PR

Privacy

Social media

Strategy and planning

Talent

Targeting

Technology