Welcome to Campaign Asia-Pacific's Crash Course video learning series, in which APAC-based experts provide valuable lessons and practical business tips on trending and essential topics in marketing and communications. Have a suggestion or want to take part? Complete our feedback form or email our editors.
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The Crash Course series expands to our sister publication PRWeek, with a look at how your business values should determine the language and tone you use on social media, and how to implement your brand voice at scale. And of course, there will be a quiz.
Teacher: Kieran Ho, senior vice president at lifestyle PR agency Purple
Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.
When briefing an agency, the more information you provide, the better the outcome. But what exactly should you present? Longtime HK adman Chris Kyme explains the (lost?) art of giving a good brief. And there will be a quiz.
In 2020, one would expect most marketers and publishers to have a good understanding of how to tailor content for social media. But when's the best time to post shiny ad campaigns and stories to cut through the news feed? Find out here, and test your knowledge with a quiz!
Gen Z is fast becoming one of the most important consumer segments for brands, but do marketers understand what makes this generation tick? Find out how to speak to the digitally-native generation in a language they appreciate. And in true Gen Z style, test your knowledge with a quiz!
Instructors: Alexis Cheong, senior strategist at Havas Singapore, and Kylie Sng, research and insights analyst at SGAG.
How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.
Instructor: Cheuk Chiang, CEO, Greater North, Dentsu Aegis Network APAC
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