Staff Reporters
Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

7 hours ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

9 hours ago

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.

9 hours ago

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

9 hours ago

Adidas and FCB create performance shoe for runners ...

Three years in the making: After rigorous testing and development, the product is set to launch in 2026.