Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
This is the first work for the Mizkan brand from Wonderhood Studios.
Marketers either ignore women over 40 or speak to them like they’re all exactly the same.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.
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