age

Apr 16, 2020

It's 2020, so why are some groups still being shut out of ads?

Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.

Dec 11, 2019

Shiseido and R/GA bring people face-to-face with ageing

An installation at the brand's Global Innovation Centre in Yokohama allows two people to confront older (or younger) versions of each other in real time.

Oct 28, 2019

Over-50s spend most of the money, and they hate your marketing

Marketers have a very costly blindspot when it comes to consumers over 50, according to a report from WPP AUNZ.

Aug 5, 2019

Olay encourages women to 'break up' with age pressure

Olay takes on a controversial social topic ahead of Chinese Valentine’s Day.

Jun 4, 2019

APAC adland inequality persists in race, age and gender: Exclusive research

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

Jan 11, 2019

When embracing diversity and inclusion, what about age?

Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.