age

Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Jan 19, 2021

Apple cider vinegar brand OSU captures spirit of stylish Japanese nonagenarians

This is the first work for the Mizkan brand from Wonderhood Studios.

Nov 2, 2020

Brands: here’s how to speak to women over 40

Marketers either ignore women over 40 or speak to them like they’re all exactly the same.

Oct 26, 2020

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Sep 29, 2020

Old enough to know better: Confronting adland’s ageism problem

The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.

Sep 18, 2020

Agency launches internship for 55+ cohort

Thinkerbell's [email protected] internship seeks to offer an entry point for members of a "massively underrepresented" age group.