The use of generational labels makes less sense in the modern era.
Watch the film conceptualised by DDB Mudra here
EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.
Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
TOP OF THE CHARTS: 70% of journalists in Asia identified socio-economic status and class as the most important diversity issue for news media to focus on.
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
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