age
Campaign Crash Course: Marketing for the silver generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Apple cider vinegar brand OSU captures spirit of stylish Japanese nonagenarians
This is the first work for the Mizkan brand from Wonderhood Studios.
Brands: here’s how to speak to women over 40
Marketers either ignore women over 40 or speak to them like they’re all exactly the same.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Old enough to know better: Confronting adland’s ageism problem
The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.
Agency launches internship for 55+ cohort
Thinkerbell's [email protected] internship seeks to offer an entry point for members of a "massively underrepresented" age group.
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