Campaign India Team
Jun 10, 2023

McDonald's serves up happiness through the ages

Watch the film conceptualised by DDB Mudra here

McDonald’s has rolled out a campaign to showcase familiarity with the brand across generations.

Conceptualised by DDB Mudra, the film showcases a cranky grandfather holding a cotton ball on his arm during an autorickshaw ride with his granddaughter as he has just got an injection. The granddaughter blows air on the injection area, leaving him puzzled. She reminds him of their shared gesture from her childhood and how he used to do the same. The girl then makes the auto stop at a McDonald's outlet. Confused, the grandfather questions her as they step out of the auto. Embarrassed, he recalls their happy place post-doctor appointments. Entering McDonald's, they relish a McAloo Tikki meal, reminiscing the girl's cherished childhood.

Rajeev Ranjan, managing director, McDonald’s India – North and East, said, “Our customers have fond memories associated with our brand. This TVC takes the viewers down the memory lane and helps her re-live the joyous and ‘happy times she had with loved ones at McDonald’s. Through thoughtful gesture of care, love and reciprocity, the TVC gently touches heart and reassures that it does not take much to create and enjoy feel good delicious memorable moments at McDonald’s – ‘Kisi ka din banaane ke liye, bas dil bada hona chahiye’ (to make someones day, you just need to have a big heart), We are hopeful of this campaign resonating well with our customers.”

Campaign India

Related Articles

Just Published

12 hours ago

Creative Minds: Himanish Ashar on trolling people ...

Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.

14 hours ago

40 Under 40 2023: Tash Menon, Mash

Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.

15 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

16 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.