campaign crash course

Jan 14, 2022

Campaign Crash Course: A conversational commerce primer for brand marketers

While the pandemic may have accelerated ecommerce adoption, the next consumer trend appears to be buying directly from popular chat apps. Here's how brands could tap this online evolution.

Nov 26, 2021

Campaign Crash Course: An introduction to NFTs for marketers

As marketing moves from mass audiences to personalised brand experience and onward toward the metaverse, a raft of global brands have embraced the NFT opportunity. Here's why and how you could too.

Nov 5, 2021

Campaign Crash Course: How to not suck at videoconferencing

By now, one would think agencies have mastered the art of virtual pitching. Not so, says this cheeky lesson from marketing consultancy TrinityP3, which explains how to do it right.

Oct 8, 2021

Campaign Crash Course: How to support mental health in the workplace

To mark World Mental Health Day, the leader of a mental health non-profit provides some recommendations for how to look after your own wellbeing and that of your peers.

Oct 1, 2021

Campaign Crash Course: Is addressable OTT right for your brand?

Addressable OTT brings the targeting and efficiency of digital advertising into a premium video environment—a compelling combination. But there are several barriers preventing the channel from becoming a mainstay in ad budgets. Learn what they are in this week's Crash Course.

Sep 17, 2021

Campaign Crash Course: What's the difference between CDPs and DMPs?

Building a complete view of a customer by consolidating data sources has been heralded as one of the most important tasks for marketers to continue to target the right people in a privacy-first world. But what are the platforms that can deliver this, and are they right for everyone?