campaign crash course

Oct 23, 2020

Campaign Crash Course: How to plan and buy OOH in APAC

Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.

Oct 16, 2020

Campaign Crash Course: How to brief a creative agency

When briefing an agency, the more information you provide, the better the outcome. But what exactly should you present? Longtime HK adman Chris Kyme explains the (lost?) art of giving a good brief. And there will be a quiz.

Sep 4, 2020

Campaign Crash Course: How to use blockchain in marketing

Understand how to tap into blockchain's endless applications to drive efficiency and transparency in your marketing plans, in the first of a new series of bite-sized lessons. (Warning: There WILL be a quiz.)