campaign crash course

Jul 4, 2024

How Unilever Thailand's cookie-cutting exercises are paying off

CASE STUDY: Despite the delay in cookie deprecation, the FMCG giant is finding greater success in proactively creating campaigns in Thailand using new identity solutions.

Feb 16, 2024

Campaign Crash Course: The power of a good reputation

In this lesson, GWI provides a five-minute tutorial on the importance of brand building, establishing a good corporate perception, why brand reputation matters in times of crises, and what consumers expect or desire from brands.

Nov 10, 2023

Campaign Crash Course: Festive advertising

In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising.

Aug 25, 2023

Campaign Crash Course: Building loyalty with Gen Z

In this lesson, Twitch provides a five-minute tutorial on revamping the 4Cs marketing model to demonstrate how brands can better cultivate brand affinity and love among Gen Z.

Jul 14, 2023

Campaign Crash Course: Leveraging retail media networks in APAC

In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.

May 19, 2023

Campaign Crash Course: Optimising your ad campaigns with retail data

In this lesson, The Trade Desk provides a five-minute tutorial on how advertisers can make sense of shopper data.