campaign crash course
Campaign Crash Course: Marketing to under-18s in gaming
Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.
Campaign Crash Course: How to keep ad fraud detection in check
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
Campaign Crash Course: How to avoid fraud in CTV environments
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
Campaign Crash Course: Understanding attention-based metrics
In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.
Campaign Crash Course: Debunking affiliate marketing myths
Affiliate marketing is more than just cheap deals and coupons. In this lesson, learn about the different use cases and tips for a successful strategy.
Campaign Crash Course: Introduction to contextual marketing
With the impending demise of third-party cookies, contextual targeting is entering a renaissance. Learn how it works, and the opportunities and challenges of this advertising model.
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