ageism
Over-60s make up just 4% of people in global ads
Brands are overlooking a lucrative audience, according to CreativeX.
Grey is the new black: Is fashion finally embracing older women?
Fashion is exalting women in their 60s and beyond, but it’ll take more than a few high-profile campaigns and covers to shake the deep-rooted obsession with youth.
Ageism almost as common as gender discrimination for women in PR: survey
More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.
Football, feminism, and 50+
Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.
Dentsu commits to tackling ageism with 55/Redefined partnership
The partnership means the agency has committed to certain actions to support over-50s in the workplace.
Campaign Crash Course: Marketing for the silver generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
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