ageism

Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Dec 17, 2020

WPP faces renewed netizen backlash over ageism

Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.

Oct 26, 2020

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Sep 29, 2020

Old enough to know better: Confronting adland’s ageism problem

The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.

Sep 18, 2020

Agency launches internship for 55+ cohort

Thinkerbell's [email protected] internship seeks to offer an entry point for members of a "massively underrepresented" age group.

Sep 14, 2020

Yes, ageism can affect young PR pros too

Ageism is not only a problem for 'older' PR professionals; it can also negatively affect their younger counterparts.