ageism
Football, feminism, and 50+
Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.
Dentsu commits to tackling ageism with 55/Redefined partnership
The partnership means the agency has committed to certain actions to support over-50s in the workplace.
Campaign Crash Course: Marketing for the silver generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
WPP faces renewed netizen backlash over ageism
Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Old enough to know better: Confronting adland’s ageism problem
The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.
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