Brands are overlooking a lucrative audience, according to CreativeX.
Fashion is exalting women in their 60s and beyond, but it’ll take more than a few high-profile campaigns and covers to shake the deep-rooted obsession with youth.
More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.
Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.
The partnership means the agency has committed to certain actions to support over-50s in the workplace.
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
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