ageism
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Too old for the party, too young to leave—the paradox of middle age in advertising
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
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The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
Campaign Asia-Pacific launches 50 over 50 awards
Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.
Generation Greytt: The trillion-dollar market that brands continue to ignore
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
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