ageism

4 days ago

Football, feminism, and 50+

Sarina Weigman has plenty to teach the advertising industry, not least the self-destructive dangers of ageism.

Jul 25, 2022

Dentsu commits to tackling ageism with 55/Redefined partnership

The partnership means the agency has committed to certain actions to support over-50s in the workplace.

Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Dec 17, 2020

WPP faces renewed netizen backlash over ageism

Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.

Oct 26, 2020

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Sep 29, 2020

Old enough to know better: Confronting adland’s ageism problem

The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.