Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees.
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.
Ageism is not only a problem for 'older' PR professionals; it can also negatively affect their younger counterparts.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins