May 28, 2024

Not dead yet: Is it time for brands to invest more in the over 50s?

Age should be seen as a creative asset, not a hindrance to new thinking, Hot Pickle's Rupert Pick writes.

Mar 27, 2024

The future is silver: Why it's time we ushered in a post-ageism era in marketing

From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.

Jan 12, 2024

Singaporean 'boomers' defy prejudices against ageing in touching campaign

'Break The Silver Ceiling' is all about breaking boundaries and shattering pre-conceived notions to shift cultural attitudes towards ageing and seniors.

Aug 22, 2023

Over-60s make up just 4% of people in global ads

Brands are overlooking a lucrative audience, according to CreativeX.

Apr 13, 2023

Grey is the new black: Is fashion finally embracing older women?

Fashion is exalting women in their 60s and beyond, but it’ll take more than a few high-profile campaigns and covers to shake the deep-rooted obsession with youth.

Feb 2, 2023

Ageism almost as common as gender discrimination for women in PR: survey

More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.