Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.
An age-related digital divide may be nothing more than a myth. If you're not reaching out to senior consumers via digital means, you need to reconsider.
The dramatic and unprecedented ageing of populations demands a better business response. Here are five key considerations.
HONG KONG - The silver-haired generation is more savvy in social media than marketers - who tend to ignore mature consumers - seem to think, according to an Ipsos study that shows rapid internet adoption among the elderly.
300 pairs of youngsters and elderly embraced one another with hugs in a community event held on 24 September 2011 at Diamond Hill aiming to promote care for the elderly and minorities in Hong Kong. The event was supported by Hong Kong Alzheimer’s Disease Association, Eternal Flame Action, Hong Kong Health Care Federation and Hong Kong Wheelchair Aid Service.
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