Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Jul 20, 2017

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

Jul 3, 2017

Modern marketing and seniors: madness or made for each other?

An age-related digital divide may be nothing more than a myth. If you're not reaching out to senior consumers via digital means, you need to reconsider.

Aug 29, 2013

Five universal truths that shape the ageing consumer

The dramatic and unprecedented ageing of populations demands a better business response. Here are five key considerations.

Mar 30, 2012

Marketers ignore 'silver hairs' at their own peril: Ipsos study

HONG KONG - The silver-haired generation is more savvy in social media than marketers - who tend to ignore mature consumers - seem to think, according to an Ipsos study that shows rapid internet adoption among the elderly.

Nov 25, 2011

Hugging event communicates care for elderly & minorities in Hong Kong

300 pairs of youngsters and elderly embraced one another with hugs in a community event held on 24 September 2011 at Diamond Hill aiming to promote care for the elderly and minorities in Hong Kong. The event was supported by Hong Kong Alzheimer’s Disease Association, Eternal Flame Action, Hong Kong Health Care Federation and Hong Kong Wheelchair Aid Service.