Kim Walker

Jul 31, 2014

Five ways to really piss-off older people with bad ...

Two-thirds of consumers above the age of 45 believe advertising is neither attuned to their needs nor entertaining. Brands and agencies can start to fix that by not making the following mistakes.

May 30, 2014

Advertising to older consumers: 7 strategies that work

Examples of tried-and-true techniques for speaking to older consumers.

Oct 7, 2013

Will Heineken reach drinkers that other beers can’t ...

Marketing to older consumers does not mean concocting products specifically for the ageing demographic.

Aug 29, 2013

Five universal truths that shape the ageing consumer

The dramatic and unprecedented ageing of populations demands a better business response. Here are five key considerations.

Jul 24, 2013

Six silly excuses for not marketing to ageing ...

Many marketers remain fixated on youthful consumers, basing their reluctance to reach out to older citizens on outdated reasons or stereotypes.

May 16, 2013

Develop age-friendly experiences for consumers over 50

With the increasing ageing population, companies should pay attention to how products and services can adapt to the changing needs of older customers to maintain their loyalty.