While the pandemic may have accelerated ecommerce adoption, the next consumer trend appears to be buying directly from popular chat apps. Here's how brands could tap this online evolution.
YEAR IN REVIEW: From how to tap Gen Z and the silver generation, to explainers on gaming and NFTs, to learning what an effective strategy looks like across different marketing channels, here are the topics that piqued the interest of our audience.
As marketing moves from mass audiences to personalised brand experience and onward toward the metaverse, a raft of global brands have embraced the NFT opportunity. Here's why and how you could too.
By now, one would think agencies have mastered the art of virtual pitching. Not so, says this cheeky lesson from marketing consultancy TrinityP3, which explains how to do it right.
To mark World Mental Health Day, the leader of a mental health non-profit provides some recommendations for how to look after your own wellbeing and that of your peers.
Addressable OTT brings the targeting and efficiency of digital advertising into a premium video environment—a compelling combination. But there are several barriers preventing the channel from becoming a mainstay in ad budgets. Learn what they are in this week's Crash Course.
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