crash course

4 days ago

Crash Course: How to avoid greenwashing

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.

Mar 26, 2021

Crash Course: What is supply path optimisation?

Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work?

Mar 19, 2021

Crash Course: Creating compelling videos for Gen Z

Learn how to make compelling videos for a demographic that requires strong content and relatability.

Mar 12, 2021

Crash Course: Crafting an effective OTT strategy

As OTT reaches critical mass in Asia-Pacific, learn how to plan and execute a successful OTT strategy in this week's Crash Course.

Mar 5, 2021

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

Feb 26, 2021

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.