generation

Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Aug 4, 2020

Snapchat launches first global B2B campaign

‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.

Nov 7, 2017

Then and now: My first job in advertising

Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.

Nov 6, 2017

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.

May 31, 2017

Publicis Media unveils 'transformation' board

The ‘next generation’ board will work with the agency’s global executive on future opportunities.

Dec 18, 2014

How to market to Hong Kong’s 'maturing' Generation-Y

HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.