Publicis Media unveils 'transformation' board

Publicis Media announced the creation of a ‘next generation’ board, made up of future leaders across the agency, who will help the network advance its transformation agenda.

Working with Publicis Media’s global executive group, the board will look at medium and long-term goals around transformation, talent and employee engagement. The board will also seek to bridge the gap between current and future leaders.

Each board consists of eight to 15 employees across 15 markets—including Singapore, India, Australia and China—with diverse skill sets. Representatives from each local board will meet four times a year to discuss global objectives.

The first such meeting took place earlier this month, with plans in motion to act on the board’s proposal to use new mobile technologies to improve communication across the agency’s global talent.

“Our next generation of leaders are the future of this company,” said Steve King, Publicis Media CEO. “It is vital that they play a significant role in creating Publicis Media’s future, from both a talent and client perspective.”

Scott Ramsay, strategist at Starcom Australia and board member, said it is exciting, to have permission to challenge the thinking of “not just our local executive group, but also the most senior leaders in our organisation”.