TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.
Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.
The motorcycle division of the Japanese multinational named Spectrum Y&R as its agency of record.
Southeast Asia veteran will lead DAN’s operations in a "new frontier" where clients are eager to expand.
Executives from Ki Saigon, ClickMedia and PublicisOne to head up 3 categories of the competition: integrated, digital and media.
The ‘next generation’ board will work with the agency’s global executive on future opportunities.
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