young

Feb 20, 2019

WeChat capitalising on e-commerce, but missing mark on video ads

TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.

Aug 14, 2018

How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

Dec 7, 2017

Yamaha names agency of record in Pakistan

The motorcycle division of the Japanese multinational named Spectrum Y&R as its agency of record.

Oct 23, 2017

DAN hires new Indochina head from Y&R

Southeast Asia veteran will lead DAN’s operations in a "new frontier" where clients are eager to expand.

Jul 12, 2017

Vietnam Young Spikes announces jury

Executives from Ki Saigon, ClickMedia and PublicisOne to head up 3 categories of the competition: integrated, digital and media.

May 31, 2017

Publicis Media unveils 'transformation' board

The ‘next generation’ board will work with the agency’s global executive on future opportunities.