Yamaha Corporation has appointed Spectrum YR as its agency of record, overseeing communications through above the line ATL, below the line BTL, and digital mediums.
Bilal Khan, the strategy director at Spectrum YR shared that the agency would work on the YBR125, YBR125G, and YB125Z motorcycle product line under Yamaha Motor Pakistan.
The Pakistani motorcycle category comprises of Japanese brands and Chinese copies of Japanese...
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