Approximately 10,000 students from all over China vie to be selected for The One Club of Greater China Youth Creative Workshop every year. In 2017, more than 400 were accepted, working under the guidance of professional mentors to create an entire advertising campaign for Chevrolet China last year’s workshop client in five days.
Fast forward six months, and Chevrolet has actually adopted and executed on the winning idea in a campaign that launched on Children's...
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