Staff Reporters
Feb 20, 2019

WeChat capitalising on e-commerce, but missing mark on video ads

TOP OF THE CHARTS: WeChat is not the best vehicle for video or location-based ads, but has enabled e-commerce (via its mini program) to grow extremely quickly, according to Totem Media.

Top of the Charts provides a quick, mostly visual summary of a new piece of relevant research.

Report '2019 Trends Social Marketing In China' by Totem Media

Methodology High-level analysis, market insights from 11 industry contributors, data from external sources 

Key takeaways 

  • Despite the fact that Tencent has linked WeChat with associated video sites like Kuaishou and Bilibili, We...

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