top of the charts
Too many SKUs: 70% of bottled teas account for 2% of sales
TOP OF THE CHARTS: A glut of underperforming product variants is hogging valuable shelf space in Hong Kong and other markets, according to NielsenIQ.
Which UN Sustainable Development Goals matter most to Gen Zs?
TOP OF THE CHARTS: Finding decent work, economic growth, reducing inequality and climate action all rank highly. See which UN SDGs are of highest concern in Australia, China, Hong Kong and Singapore.
Pandemic boosted diversity among event attendees
TOP OF THE CHARTS: A survey of regional leaders in the events industry reveals the extent to which virtual formats made events more accessible to diverse attendees, and shows that virtual/hybrid formats are indeed here to stay.
Where are gen Z and millennials sourcing Covid information?
TOP OF THE CHARTS: Global study uncovers what sources young people are turning to for information about Covid-19, in an attempt to piece together how the misinformation crisis has spread.
Hong Kong adspend bounces back 27% in January and February
TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.
Accenture and WWF: Sustainable choices yet undercooked for consumers
Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.
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