top of the charts
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Only 22% of CMOs say their jobs are understood by other C-suite executives
TOP OF THE CHARTS: According to a new survey by McKinsey, the gap between CEOs and CMOs is widening. CEOs claim to know what marketing chiefs do, but not every CMO agrees.
From likes to loyalty, AI will redefine social media: Trends for success in 2024
TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies.
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Report: Influencer marketing in SEA does not always result in greater conversion for brands
TOP OF THE CHARTS: Milieu Insight’s latest study on influencer marketing in Southeast Asia finds the effectiveness of influencer marketing in driving direct sales is not significant, despite the large number of KOLs emerging, alongside their followers.
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Asia tops list of business challenges for global comms professionals: survey
TOP OF THE CHARTS: Survey by IPREX of nearly 500 communicators from 28 countries finds budget is the top challenge globally, with stakeholder engagement and language barriers key issues for Asia.
Lewis Hamilton dominates Formula One popularity charts in Singapore
TOP OF THE CHARTS: Ahead of the F1 Singapore Grand Prix 2023, YouGov looks into what’s drawing crowds, favourite drivers and performing artists.
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APAC markets are main drivers of gaming revenue growth across mobile, PC and Mac
TOP OF THE CHARTS: Report finds that sentiment towards in-game mobile ads generally deteriorated last year, while rewarded video and playable ads were gamers’ preferred ad types.
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