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Digital platforms in SEA facing slowdowns after pandemic peak: study
TOP OF THE CHARTS: Priorities are also shifting from new user acquisition to deeper engagement with existing customers says the annual E-conomy SEA report.
Marketing budgets of world's biggest brands under pressure: study
TOP OF THE CHARTS: 74% of world's biggest advertisers say their 2023 budget decisions are influenced by the recession, with signs of retrenchment into short-term performance channels at the expense of brand building, according to a study by WFA and Ebiquity.
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CMOs need help to make data ethics a reality: WFA study
TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.
Singapore consumers embracing a new pragmatism, says VCCP
TOP OF THE CHARTS: The island nation's traditionally cautious and guarded approach to consumer spending after economic disruption is being replaced by a more flexible and spontaneous post-pandemic spending mindset, says new research.
Ebiquity: 43% of Chinese KOL followers are actual fans
TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.
Most Gen Z and millennials won't share personal data with brands
TOP OF THE CHARTS: 72% of respondents from a Dentsu study say that organisations will need to demonstrate higher standards of ethical behaviour as far as personal data is concerned.
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