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TAG study sees progress in limiting invalid traffic, including in China
TOP OF THE CHARTS: The Trustworthy Accountability Group’s Asia Pacific Fraud Snapshot details success using certified channels and says APAC brands assume agencies are buying low-fraud inventory.
Alibaba overcomes Covid challenges in Q3, revenues edge higher
TOP OF THE CHARTS: Alibaba beat analysts' expectations with a 2% revenue gain and 16% EBITA gain YoY in Q3. CEO Daniel Zhang expects to see Chinese consumption return 'back on track' after the last Covid wave.
APAC media inflation to rise 4% in 2023
TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.
Digital platforms in SEA facing slowdowns after pandemic peak: study
TOP OF THE CHARTS: Priorities are also shifting from new user acquisition to deeper engagement with existing customers says the annual E-conomy SEA report.
Marketing budgets of world's biggest brands under pressure: study
TOP OF THE CHARTS: 74% of world's biggest advertisers say their 2023 budget decisions are influenced by the recession, with signs of retrenchment into short-term performance channels at the expense of brand building, according to a study by WFA and Ebiquity.
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CMOs need help to make data ethics a reality: WFA study
TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.
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