TOP OF THE CHARTS: According to a new survey by McKinsey, the gap between CEOs and CMOs is widening. CEOs claim to know what marketing chiefs do, but not every CMO agrees.
TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies.
TOP OF THE CHARTS: Milieu Insight’s latest study on influencer marketing in Southeast Asia finds the effectiveness of influencer marketing in driving direct sales is not significant, despite the large number of KOLs emerging, alongside their followers.
TOP OF THE CHARTS: Survey by IPREX of nearly 500 communicators from 28 countries finds budget is the top challenge globally, with stakeholder engagement and language barriers key issues for Asia.
TOP OF THE CHARTS: Ahead of the F1 Singapore Grand Prix 2023, YouGov looks into what’s drawing crowds, favourite drivers and performing artists.
TOP OF THE CHARTS: Report finds that sentiment towards in-game mobile ads generally deteriorated last year, while rewarded video and playable ads were gamers’ preferred ad types.
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