top of the charts

Apr 29, 2024

40% women work through high levels of menstrual pain: Deloitte

TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.

Apr 2, 2024

Brand marketing procurement teams unhappy with their KPIs: WFA study

TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.

Feb 8, 2024

APAC marketers navigate ethical challenges amid global surge in sports media spend

TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming "sportswashing" as media investment rises in the industry.

Feb 2, 2024

Global social media users surpass 5 billion, SEA most active

TOP OF THE CHARTS: A new report by We Are Social finds the global total of social media users has increased by 266 million over the past year—with Southeast Asians among the most likely to visit social media in order to learn about brands and see their content.

Jan 4, 2024

In-game mobile ads cause APAC gamers to ditch gaming

TOP OF THE CHARTS: According to OMG's latest research, brands need to think hard about how they can add value to the gaming experience, instead of blatantly interrupting it with ads.

Nov 7, 2023

Only 22% of CMOs say their jobs are understood by other C-suite executives

TOP OF THE CHARTS: According to a new survey by McKinsey, the gap between CEOs and CMOs is widening. CEOs claim to know what marketing chiefs do, but not every CMO agrees.