china
Turning clicks to cash: Red's monetisation is reshaping China's influencer landscape
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.
Participation, social awareness and emotional resonance: China's pragmatic consumer trends revealed
Self-satisfaction rules the roost when it comes to the new generation of Chinese consumers. Exercising more rationale and balance in their consumption journeys, they're not only shifting their own focus, but also challenging brands to demonstrate a deeper understanding of their needs than ever before.
Ogilvy's Chris Reitermann addresses China's 'economic long Covid', creativity, AI and more
In an exclusive interview, Chris Reitermann, co-CEO of Ogilvy Asia and CEO of Ogilvy, Greater China, discusses creative and social trends emerging in post-pandemic China, AI-enhanced work, Cannes and the talent crunch for expats.
Alibaba.com CMO on their global B2B outreach with tools, problem-solving and storytelling
Liz Wang, CMO of Alibaba.com, is leading their international efforts to help buyers and merchants solve supply chain issues with events and campaigns to keep the Alibaba brand at the heart of global commerce.
The top social commerce trends in China that brands can learn from
China’s social commerce has increased significantly from 2021 to 2023. So, how can brands and businesses stay ahead of the countless changes occurring?
The growing chasm: What is causing the widening gap between the performance of the agency groups?
While it's easy to characterise the main agency holding groups as the same, this year's variance in their individual performance results points to factors that go well beyond the cyclical norm, unpacks Ian Whittaker.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
