Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.
The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.
An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.
L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.
As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins