Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.
Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.
Zhang deftly developed a strategic advisory and consulting offering that has led to lucrative rewards for McCann and high client satisfaction scores.
Where there is no story, there is no extreme value, as the story can carry 99% or more of the total perceived value in luxury.
Affordable beauty labels in particular have faced numerous challenges in the market, from pandemic-induced disruptions to the rise of domestic competitors.
Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?
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