china

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Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy
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2 hours ago

Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy

Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.

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Brands must remain silent about Hong Kong: PR chief
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1 day ago

Brands must remain silent about Hong Kong: PR chief

The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.

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How APAC netizens and media are reacting to the Hong Kong protests
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2 days ago

How APAC netizens and media are reacting to the Hong Kong protests

An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.

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Does the dictionary have a word for inexplicable cross-promotions?
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2 days ago

Does the dictionary have a word for inexplicable cross-promotions?

L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)

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Why the China t-shirt controversy is the cultural wakeup call luxury brands needed
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Aug 16, 2019

Why the China t-shirt controversy is the cultural wakeup call luxury brands needed

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

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Geography lessons: Brands keep failing an easy China test
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Aug 15, 2019

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.