china
Kantar BrandZ reveals 2024’s most valuable Chinese brands
Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.
How Black Myth: Wukong evolved cultural storytelling in gaming
Having generated over $866 million within weeks of its release, the Chinese game's success offers key insights for marketers on the power of authentic, culturally rooted narratives in a region eager for representation.
Dentsu China overhauls leadership
The agency announces eight new appointments and promotions, including key roles such as chief strategy officer, chief transformation and marketing officer, and new CEOs for its creative and media divisions.
FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China
Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.
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Is this the end of an era for top livestreamers?
China's top livestreamers are becoming either entrepreneurs or celebrities. Meanwhile, more CEOs are joining livestreamers as merchant-led livestreams have been growing rapidly on multiple platforms since last year.
Slowdown in China’s media-buying costs to continue in 2025: report
New predictions by Ebiquity show that China’s economic downturn and cautious marketplace are contributing to a continuous decline in media spend.
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