china
How to trust the remote shooting process: Sweetshop's Laura Geagea
Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.
40 Under 40 2022: Rogier Bikker, MediaMonks
Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.
40 Under 40 2022: Suzzane Zhang, McCann Worldgroup
Zhang deftly developed a strategic advisory and consulting offering that has led to lucrative rewards for McCann and high client satisfaction scores.
Half of luxury brands will disappear by 2030. What are the key risks?
Where there is no story, there is no extreme value, as the story can carry 99% or more of the total perceived value in luxury.
As beauty brands shutter stores in China, can the metaverse offer a second chance?
Affordable beauty labels in particular have faced numerous challenges in the market, from pandemic-induced disruptions to the rise of domestic competitors.
What are Chinese sponsors hoping to get out of the World Cup?
Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?
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