china

May 17, 2024

Edelman and Zeno Group parent names Greater China leader

Former BCW China chief executive will helm Edelman and Zeno Group in China.

May 14, 2024

Oreo urges Chinese consumers to ‘stay playful’

In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.

May 6, 2024

Bilibili’s Youth Day video stirs plagiarism claims

Bilibili disputes the plagiarism claims on the video, which has already garnered over a million views on the platform.

Apr 30, 2024

‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan

This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.

Apr 25, 2024

McCann Worldgroup China MD exits

Shu Wu has left the network to join the client side.

Apr 22, 2024

Media pitches in China decline in 2023: Ebiquity

TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.