Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Campaign by Grey Hong Kong focuses on best friends who always have each other's back.
The eight-minute holiday film touches on similar themes to last year's effort, but is even more more satisfying.
An extremely determined auntie and her fleet-of-foot niece engage in an epic battle of politeness and endurance in this excellent film by Wieden+Kennedy Shanghai.
BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market
Kuaishou made an impression with the longest ad ever played following the CCTV news.
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