china
Luxury 2030: The rise of personal luxury experiences
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Olay celebrates importance of 'besties' in China
Campaign by Grey Hong Kong focuses on best friends who always have each other's back.
Watch Apple's CNY film starring Zhou Xun
The eight-minute holiday film touches on similar themes to last year's effort, but is even more more satisfying.
Nike's film about a family rivalry may win the CNY race
An extremely determined auntie and her fleet-of-foot niece engage in an epic battle of politeness and endurance in this excellent film by Wieden+Kennedy Shanghai.
Block by block, Lego builds burgeoning brand in China
BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market
Online short-video platform touches Chinese hearts with a long TV ad
Kuaishou made an impression with the longest ad ever played following the CCTV news.
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2 See Nike's CNY ad (it's so good)
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9 Watch Apple's CNY film starring Zhou Xun
