china

4 days ago

L'Oreal and Neiwai team up to encourage comfort in one's skin

The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.

May 11, 2022

How marketers can respond to China's Omicron outbreak

TOP OF THE CHARTS: A new report from Publicis reveals the early impact of China's stringent Covid regulations on brands and consumers.

May 4, 2022

How marketers can tap the evolving male consumer in China

While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.

May 3, 2022

How brands in China are grappling with social media misinformation issues

Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.

Apr 29, 2022

Apple faces up to $8 billion in losses from supply chain constraints

Despite strong numbers for this quarter, the iPhone maker forecasts growing supply chain pains for its gear and components.