china
How OnePlus' Nord became a breakout star in the middle of a pandemic
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
Why Burberry’s problems should scare all luxury brands
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75%. The main culprit? Large discounts.
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BBH to be integrated into Publicis Groupe in China, India
New leadership team has been appointed to oversee the integrated creative business in China.
Pandemic anxiety persists in APAC as distrust in info and disappointment in governments grows
TOP OF THE CHARTS: People in Asian markets remain more worried about COVID-19 than the global average, according to the latest research from McCann's Truth Central unit.
Pepsi AR campaign draws 600,000 posts in China
An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.
China ad spend will drop 2.8% in 2020: GroupM
Online advertising will contribute 80% of total ad spending in China this year, according to a new forecast from the WPP organisation.
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