china
Brand Health Check: How should Florasis chart its entry into the high-end market?
Nearly a year following a PR crisis, the Chinese cosmetics company manages to gain a cult following and has ambitious plans to penetrate international luxury markets. Marketing experts weigh in on how the brand should forge its path forward.
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Carter Chow returns to McCann Worldgroup as Greater China CEO
Chow brings over 20 years of experience to his second stint at McCann Worldgroup, where he previously served as CMO for Greater China.
‘Creatives need fresh air rather than to sit in front of a computer’: Dentsu China CCO
Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.
Why more brands are embracing podcasts in China
From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.
Creative Minds: Eve Liu on giving up a career in law to pursue creativity
After fulfilling her parents' wishes for her to study law, Ogilvy Shanghai's creative group head decided to take a different path after graduation.
Kraft Heinz's CMO on marketing Western sauces to a Chinese audience
China CMO Allen Cai expands on the importance of targeting younger consumers, innovating a global product in a local market, and the tricky balance between flavour and health.
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