china
Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession
Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.
PR must get local and stay real, says Kiri Sinclair
The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.
IBTM China's "Knowledge Programme" to cover 10 key areas
The event is scheduled to take place in Beijing from September 12 to 13.
FreemanXP announces more hires for China
Steven Yu and Estelle Wong are appointed as general manager and client services director respectively.
Singapore Tourism Board and Alipay join forces
Marketing initiatives include “activities” to incentivise Alipay users in Singapore through rewards and discounts.
Arsenal and 30 agencies ensnared in alleged BYD fraudulent misrepresentation case
More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.
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