china

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Luxury 2030: The rise of personal luxury experiences
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3 days ago

Luxury 2030: The rise of personal luxury experiences

Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.

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Olay celebrates importance of 'besties' in China
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3 days ago

Olay celebrates importance of 'besties' in China

Campaign by Grey Hong Kong focuses on best friends who always have each other's back.

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Watch Apple's CNY film starring Zhou Xun
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Jan 13, 2020

Watch Apple's CNY film starring Zhou Xun

The eight-minute holiday film touches on similar themes to last year's effort, but is even more more satisfying.

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Nike's film about a family rivalry may win the CNY race
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Jan 10, 2020

Nike's film about a family rivalry may win the CNY race

An extremely determined auntie and her fleet-of-foot niece engage in an epic battle of politeness and endurance in this excellent film by Wieden+Kennedy Shanghai.

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Block by block, Lego builds burgeoning brand in China
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Jan 9, 2020

Block by block, Lego builds burgeoning brand in China

BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market

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Online short-video platform touches Chinese hearts with a long TV ad
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Jan 9, 2020

Online short-video platform touches Chinese hearts with a long TV ad

Kuaishou made an impression with the longest ad ever played following the CCTV news.

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