china
Jason Wu exits DDB as China CEO
Wu joined the agency from Wunderman Thompson and left DDB after five months as China CEO.
R3 China PR Scope: 43% of in-house PR and marketing teams had integration last year
R3’s seventh China PR Scope Study found that 43% of marketing and PR teams of over 100 brands in China experienced integration in the past year. Get all the details here.
As China’s economy rebounds, ad spend flows overseas
Temu’s Super Bowl spot sent a strong signal of the global ambitions of Chinese firms and the far-reaching implications of the country opening back up, GroupM tells Campaign.
China’s outdoor market set to keep growth in post-zero Covid era
SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.
Why has The North Face become synonymous with every Chinese youth’s winter gear?
Rising to prominence in China by tapping into TV rap shows, the brand remains a top seller for outdoor sportswear. But with Gen Z now wanting elevated aesthetics and unique qualities, what's next for TNF?
McCann Worldgroup China CEO Emily Chang exits
Chang, former CMO of Starbucks China, joined the agency over two years ago.
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