SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.
Research shows that luxury brands must prioritise sustainability to appeal to younger customers in China, but does that truly translate to sales?
CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?
Marketers hoping to build engagement among young people in China need to be aware of a seismic shift in their attitude toward engagements, according to a strategist from Yuzu Kyodai.
The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy.
Europe's luxury brands could benefit from continued tensions between China and The US and come out as the winners.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins