By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75%. The main culprit? Large discounts.
New leadership team has been appointed to oversee the integrated creative business in China.
TOP OF THE CHARTS: People in Asian markets remain more worried about COVID-19 than the global average, according to the latest research from McCann's Truth Central unit.
An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.
Online advertising will contribute 80% of total ad spending in China this year, according to a new forecast from the WPP organisation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins