china

4 days ago

How OnePlus' Nord became a breakout star in the middle of a pandemic

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.

Jul 27, 2020

Why Burberry’s problems should scare all luxury brands

Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75%. The main culprit? Large discounts.

Jul 24, 2020

BBH to be integrated into Publicis Groupe in China, India

New leadership team has been appointed to oversee the integrated creative business in China.

Jul 22, 2020

Pandemic anxiety persists in APAC as distrust in info and disappointment in governments grows

TOP OF THE CHARTS: People in Asian markets remain more worried about COVID-19 than the global average, according to the latest research from McCann's Truth Central unit.

Jul 21, 2020

Pepsi AR campaign draws 600,000 posts in China

An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.

Jul 21, 2020

China ad spend will drop 2.8% in 2020: GroupM

Online advertising will contribute 80% of total ad spending in China this year, according to a new forecast from the WPP organisation.