china
China's media dystopia
SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.
Why conscientious consumption will (eventually) drive sales in China
Research shows that luxury brands must prioritise sustainability to appeal to younger customers in China, but does that truly translate to sales?
Lunar new year tests China's luxury market
CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?
Young Chinese increasingly ask, 'Why get married, or even bother dating?'
Marketers hoping to build engagement among young people in China need to be aware of a seismic shift in their attitude toward engagements, according to a strategist from Yuzu Kyodai.
3 reasons to expand your retail footprint in China right now
The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy.
Will A Reboot In China-US Relations Help Luxury?
Europe's luxury brands could benefit from continued tensions between China and The US and come out as the winners.
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