china
L'Oreal and Neiwai team up to encourage comfort in one's skin
The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
Resilience and revitalisation: How to tap into the domestic duty-free opportunities in China
Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.
How marketers can respond to China's Omicron outbreak
TOP OF THE CHARTS: A new report from Publicis reveals the early impact of China's stringent Covid regulations on brands and consumers.
How marketers can tap the evolving male consumer in China
While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.
How brands in China are grappling with social media misinformation issues
Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.
Apple faces up to $8 billion in losses from supply chain constraints
Despite strong numbers for this quarter, the iPhone maker forecasts growing supply chain pains for its gear and components.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
