Both brands reported plummeting sales on China’s e-commerce channel, Tmall, in April.
TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.
A 19% surge to $3.36 billion (2.8 billion euros) was led by continued strong demand in China, where like-for-like revenue jumped 38%.
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
See the full winner list, including the Grand Prix awards, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
A record penalty imposed over the weekend by China'a anti-monopoly regulator hasn't fazed investors.
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