Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.
The CEO and founder of PR consultancy Sinclair shares her thoughts at the recent CampaignComms event.
The event is scheduled to take place in Beijing from September 12 to 13.
Steven Yu and Estelle Wong are appointed as general manager and client services director respectively.
Marketing initiatives include “activities” to incentivise Alipay users in Singapore through rewards and discounts.
More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins