wechat

Jan 20, 2021

WeChat doubled ecommerce sales in China in 2020

Chinese messaging giant facilitated nearly US$250 billion in ecommerce transactions in 2020, as more brands turned to social media to derive revenue during Covid-19.

Sep 29, 2020

What impact will the WeChat ban have on international brands?

The proposed ban could bar MNCs from using an important channel at a time when their influence in China is already waning, according to Kantar's global strategy director for BrandZ.

Aug 17, 2020

Tencent scores a big Q2 before Trump’s WeChat ban plan

Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.

Jul 21, 2020

Pepsi AR campaign draws 600,000 posts in China

An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.

Jun 30, 2020

India bans TikTok, Weibo, WeChat, QQ among 59 apps total

Government statement suggests that the decision targeting Chinese media players is to ensure safety and sovereignty of Indian cyberspace

Jun 22, 2020

WeChat makes a grab at China’s MCN industry

WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”