wechat

Premium
China's top 20 social-media platforms: A guide for marketers
Premium
Aug 2, 2019

China's top 20 social-media platforms: A guide for marketers

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

Premium
WeChat adds friend alerts to Moments advertising
Premium
Apr 10, 2019

WeChat adds friend alerts to Moments advertising

The new function is automatically available for all paid ads in Moments.

Premium
Shenzhen World to put user experience at its core
Premium
Apr 1, 2019

Shenzhen World to put user experience at its core

Gu Xuebin, founder and CEO of WeMeet, and advisor to Shenzhen World Exhibition & Convention Center, says big tech is finally paying attention to events.

Premium
Tencent advertising revenue soars 44%
Premium
Mar 22, 2019

Tencent advertising revenue soars 44%

Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.

Premium
Five key KOL trends in China for 2019
Premium
Mar 15, 2019

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins