Feb 26, 2024

WeChat dominates China's social media: All B2B brands invest

TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.

Feb 19, 2024

Revitalising brand engagement: The power of curated advertising in China

Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.

Nov 13, 2023

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?

Aug 17, 2023

Tencent’s online advertising bounces back despite quarterly revenue missing estimates

Total revenues fell short of expectations this quarter, but overall profit and online advertising spiked.

Aug 14, 2023

Ex-TikTok and WeChat senior exec Lionel Sim joins Bondee

Bondee is keen to accelerate its regional expansion efforts; Sim handles hiring for the company’s headquarters in Singapore and offices across Japan, South Korea, and China.

Jul 30, 2023

Advertisers interested in US super app — don’t expect it from X

X looks to beat rivals such as Meta, TikTok and Snap in bringing a super app to the U.S. for the first time, but digital advertising experts are skeptical it can overcome the hurdles ahead.