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WeChat adds friend alerts to Moments advertising
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Apr 10, 2019

WeChat adds friend alerts to Moments advertising

The new function is automatically available for all paid ads in Moments.

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Shenzhen World to put user experience at its core
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Apr 1, 2019

Shenzhen World to put user experience at its core

Gu Xuebin, founder and CEO of WeMeet, and advisor to Shenzhen World Exhibition & Convention Center, says big tech is finally paying attention to events.

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Tencent advertising revenue soars 44%
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Mar 22, 2019

Tencent advertising revenue soars 44%

Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.

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Five key KOL trends in China for 2019
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Mar 15, 2019

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

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Hermès unveils scarves at rock'n roll pop-up in China
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Mar 14, 2019

Hermès unveils scarves at rock'n roll pop-up in China

Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.

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CEI's WeChat channel goes live
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Feb 28, 2019

CEI's WeChat channel goes live

CEI Asia spotlights industry news, analysis and case studies on the events industry in China.

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