Targeted marketing, localised experiences
Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.
China's top 20 social-media platforms: A guide for marketers
You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?
WeChat adds friend alerts to Moments advertising
The new function is automatically available for all paid ads in Moments.
Shenzhen World to put user experience at its core
Gu Xuebin, founder and CEO of WeMeet, and advisor to Shenzhen World Exhibition & Convention Center, says big tech is finally paying attention to events.
Tencent advertising revenue soars 44%
Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.
Five key KOL trends in China for 2019
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
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