An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.
Government statement suggests that the decision targeting Chinese media players is to ensure safety and sovereignty of Indian cyberspace
WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”
But the technology giant's media advertising revenue was hit by sweeping reductions in adspend, as multinational clients look to weather the COVID-19 pandemic.
TOP OF THE CHARTS: Time spent on app may be slowing as brands and consumers consider compelling alternatives in increasingly cluttered Chinese market, reveals Totem Media report.
Having invested heavily in innovative new technologies, Chinese companies have become the biggest digital transformation competitor to Silicon Valley’s giants. They're now set to shape the future.
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