The new function is automatically available for all paid ads in Moments.
Gu Xuebin, founder and CEO of WeMeet, and advisor to Shenzhen World Exhibition & Convention Center, says big tech is finally paying attention to events.
Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.
CEI Asia spotlights industry news, analysis and case studies on the events industry in China.
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