WeChat doubled ecommerce sales in China in 2020
Chinese messaging giant facilitated nearly US$250 billion in ecommerce transactions in 2020, as more brands turned to social media to derive revenue during Covid-19.
What impact will the WeChat ban have on international brands?
The proposed ban could bar MNCs from using an important channel at a time when their influence in China is already waning, according to Kantar's global strategy director for BrandZ.
Tencent scores a big Q2 before Trump’s WeChat ban plan
Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.
Pepsi AR campaign draws 600,000 posts in China
An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.
India bans TikTok, Weibo, WeChat, QQ among 59 apps total
Government statement suggests that the decision targeting Chinese media players is to ensure safety and sovereignty of Indian cyberspace
WeChat makes a grab at China’s MCN industry
WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”
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