wechat

Jul 21, 2020

Pepsi AR campaign draws 600,000 posts in China

An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.

Jun 30, 2020

India bans TikTok, Weibo, WeChat, QQ among 59 apps total

Government statement suggests that the decision targeting Chinese media players is to ensure safety and sovereignty of Indian cyberspace

Jun 22, 2020

WeChat makes a grab at China’s MCN industry

WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”

May 14, 2020

Confined consumers boost Tencent earnings as gaming, social media units profit

But the technology giant's media advertising revenue was hit by sweeping reductions in adspend, as multinational clients look to weather the COVID-19 pandemic.

Feb 11, 2020

A billion users on, WeChat user growth, engagement slowing

TOP OF THE CHARTS: Time spent on app may be slowing as brands and consumers consider compelling alternatives in increasingly cluttered Chinese market, reveals Totem Media report.

Jan 29, 2020

Will the future of digital be 'made in China'?

Having invested heavily in innovative new technologies, Chinese companies have become the biggest digital transformation competitor to Silicon Valley’s giants. They're now set to shape the future.