ASIA's TOP 1000 BRANDS: WeChat, Didi Chuxing and Huawei enter Asia's top 100 brands as mainland China contributes major growth for both traditional and digital-native brands.
The WeChat mini-program has taken Chinese e-commerce industry by storm. From 2019 to 2020 alone, the tool experienced a 33.3% upshot in daily active users, from 300 to 400 million.
Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
Chinese messaging giant facilitated nearly US$250 billion in ecommerce transactions in 2020, as more brands turned to social media to derive revenue during Covid-19.
The proposed ban could bar MNCs from using an important channel at a time when their influence in China is already waning, according to Kantar's global strategy director for BrandZ.
Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.
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