wechat

Sep 1, 2022

Mini Programs is Western brands' solution to China's lockdown

In China, this WeChat feature accounts for 25-40% of ecommerce brands’ transactions.

Feb 22, 2022

Weixin Channels: The next point of growth for WeChat marketing in China

CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach.

Jan 21, 2022

Data shows brands don’t need social media accounts in China

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

Jul 19, 2021

Mainland China brands ascendant in Asia's Top 1000 Brands

ASIA's TOP 1000 BRANDS: WeChat, Didi Chuxing and Huawei enter Asia's top 100 brands as mainland China contributes major growth for both traditional and digital-native brands.

May 10, 2021

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.