Mini-games become major league advertisers on WeChat
The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.
Mainland Chinese expats in HK favour Douyin and WeChat: report
TOP OF THE CHARTS: A new report by EternityX shows that Mainland Chinese expats remain connected to their cultural roots through platforms such as WeChat, Douyin, Xiaohongshu, Weibo, and Dianping.
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WeChat dominates China's social media: All B2B brands invest
TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.
Revitalising brand engagement: The power of curated advertising in China
Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.
Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red
China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?
Tencent’s online advertising bounces back despite quarterly revenue missing estimates
Total revenues fell short of expectations this quarter, but overall profit and online advertising spiked.
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