Chinese messaging giant facilitated nearly US$250 billion in ecommerce transactions in 2020, as more brands turned to social media to derive revenue during Covid-19.
The proposed ban could bar MNCs from using an important channel at a time when their influence in China is already waning, according to Kantar's global strategy director for BrandZ.
Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.
An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.
Government statement suggests that the decision targeting Chinese media players is to ensure safety and sovereignty of Indian cyberspace
WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins