Mini Programs is Western brands' solution to China's lockdown
In China, this WeChat feature accounts for 25-40% of ecommerce brands’ transactions.
Weixin Channels: The next point of growth for WeChat marketing in China
CHINESE PLATFORM SPOTLIGHT: Tencent's video-sharing platform within WeChat may be a latecomer in the Chinese market, but it offers marketers specific capabilities and large potential reach.
Data shows brands don’t need social media accounts in China
Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.
Mainland China brands ascendant in Asia's Top 1000 Brands
ASIA's TOP 1000 BRANDS: WeChat, Didi Chuxing and Huawei enter Asia's top 100 brands as mainland China contributes major growth for both traditional and digital-native brands.
Unlock the world’s largest e-commerce market with WeChat mini-program
The WeChat mini-program has taken Chinese e-commerce industry by storm. From 2019 to 2020 alone, the tool experienced a 33.3% upshot in daily active users, from 300 to 400 million.
The untapped wealth of WeChat data for brands
Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
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