Lucy Shelley
Nov 13, 2023

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

Jimmy Robinson, CEO and Co-founder of Chinese marketing agency PingPong Digital, talks through the digital landscape of China and its netizens including the four most popular apps: WeChat, Douyin, Weibo and Red. The last 10 years has seen huge change for the country's internet and shopping cultures and Jimmy explains the attitudes to e-commerce and how to take advantage of it with a case study from clothing brand Lululemon. He reveals the biggest mistakes brands make when marketing to China and how to avoid them. Plus, he takes on a very suitable Resell Me a Pen challenge...

Also in this episode, PMW's Editor Robin Langford talks through the biggest day in the shopping calendar: Single's Day.

Performance Marketing World

Related Articles

Just Published

20 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

21 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

21 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

1 day ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch