As debates over womanhood become increasingly heated, many Gen Zers are reinterpreting what it means to be a powerful woman while embracing femininity.
A report from Tencent QQ Ads sheds light on what Chinese Gen-Z consumers talked about during the Singles Day period.
The ‘next generation’ board will work with the agency’s global executive on future opportunities.
HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.
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