gen

Sep 7, 2021

Why gen-Z symbols are different in China

In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.

Apr 22, 2021

AXA to inject local flavour in APAC to boost global brand recast

The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.

Aug 23, 2020

Here's why ‘Princess style’ is all the rage with China’s Gen Z

As debates over womanhood become increasingly heated, many Gen Zers are reinterpreting what it means to be a powerful woman while embracing femininity.

Dec 1, 2017

Is New Year's Eve an underappreciated opportunity for reaching China's Gen Z?

A report from Tencent QQ Ads sheds light on what Chinese Gen-Z consumers talked about during the Singles Day period.

May 31, 2017

Publicis Media unveils 'transformation' board

The ‘next generation’ board will work with the agency’s global executive on future opportunities.

Dec 18, 2014

How to market to Hong Kong’s 'maturing' Generation-Y

HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.