Aug 3, 2020

Will virtual livestreamers replace humans in China?

Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.

Jul 29, 2020

Decoding professional user-generated content on Douyin

One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.

Jun 24, 2020

Gucci, Prada and more struggle on Douyin

As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.