Gemma Williams

Nov 19, 2020

Launchmetrics moves into China with Parklu acquisition

This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.

Nov 8, 2020

Dolce & Gabbana ignites controversy in China once again

An overly decorative exhibition stand at the China International Import Expo appears to be the latest misstep in China for the luxury brand.

Oct 27, 2020

What a Trump win would mean for luxury in China

From tariffs to discretionary spend levels, the health of the US-China relationship is likely to affect the health of China's luxury goods sector.

Aug 27, 2020

In China, here's what luxury brands can learn from ...

At a time when brands are struggling to innovate new, exciting ways to buy online, luxury brands can learn from a category that claims to have reinvented online shopping.

Jun 7, 2020

Is Western luxury ready for China’s C2M model?

Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences?