Gemma Williams

Aug 24, 2022

H&M returns to Tmall but it’s far from business as ...

H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?

Apr 4, 2022

Four years on, Dolce & Gabbana speaks out after ...

The fallout from Dolce & Gabbana’s notorious China scandal was dramatic. Now, four years later, the company speaks to Jing Daily about how it’s moving on.

Sep 7, 2021

Why gen-Z symbols are different in China

In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.

Aug 1, 2021

Who will win the luxury space race?

With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion?

Jul 13, 2021

What’s Burberry’s Next Step in China?

The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.

Jun 21, 2021

China’s LGBTQIA+ trust can’t be bought

A look at China’s LGBT community and how brands can support its members.

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