This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.
An overly decorative exhibition stand at the China International Import Expo appears to be the latest misstep in China for the luxury brand.
From tariffs to discretionary spend levels, the health of the US-China relationship is likely to affect the health of China's luxury goods sector.
At a time when brands are struggling to innovate new, exciting ways to buy online, luxury brands can learn from a category that claims to have reinvented online shopping.
Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins