by Gemma Williams | Campaign Asia

Gemma Williams

Marketing

4 days ago

Gemma Williams

Adidas and Nike sales plummet following boycotts

Both brands reported falling sales on China’s e-commerce channel, Tmall, in April.

Digital

Mar 12, 2021

Gemma Williams

The brand that made $3 million in digital sneakers ...

RTFKT’s sneaker drop with Fewocious earned US$3 million. Now, it’s auctioned off a gold sneaker for Chinese New Year on China’s digital marketplace, Treasureland.

Launchmetrics moves into China with Parklu acquisition

Marketing

Nov 19, 2020

Gemma Williams

Launchmetrics moves into China with Parklu acquisition

This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.

Dolce & Gabbana ignites controversy in China once again

Marketing

Nov 8, 2020

Gemma Williams

Dolce & Gabbana ignites controversy in China once again

An overly decorative exhibition stand at the China International Import Expo appears to be the latest misstep in China for the luxury brand.

What a Trump win would mean for luxury in China

Marketing

Oct 27, 2020

Gemma Williams

What a Trump win would mean for luxury in China

From tariffs to discretionary spend levels, the health of the US-China relationship is likely to affect the health of China's luxury goods sector.

In China, here's what luxury brands can learn from group buying platforms

Digital

Aug 27, 2020

Gemma Williams

In China, here's what luxury brands can learn from ...

At a time when brands are struggling to innovate new, exciting ways to buy online, luxury brands can learn from a category that claims to have reinvented online shopping.