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Launchmetrics moves into China with Parklu acquisition
Marketing
Nov 19, 2020
Gemma Williams

Launchmetrics moves into China with Parklu acquisition

This new merger will allow companies a consistent view of an influencer campaign’s impact at scale and across regions.

Dolce & Gabbana ignites controversy in China once again
Marketing
Nov 8, 2020
Gemma Williams

Dolce & Gabbana ignites controversy in China once again

An overly decorative exhibition stand at the China International Import Expo appears to be the latest misstep in China for the luxury brand.

What a Trump win would mean for luxury in China
Marketing
Oct 27, 2020
Gemma Williams

What a Trump win would mean for luxury in China

From tariffs to discretionary spend levels, the health of the US-China relationship is likely to affect the health of China's luxury goods sector.

In China, here's what luxury brands can learn from group buying platforms
Digital
Aug 27, 2020
Gemma Williams

In China, here's what luxury brands can learn from ...

At a time when brands are struggling to innovate new, exciting ways to buy online, luxury brands can learn from a category that claims to have reinvented online shopping.

Is Western luxury ready for China’s C2M model?
Marketing
Jun 7, 2020
Gemma Williams

Is Western luxury ready for China’s C2M model?

Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences?

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