Gemma Williams

Four years on, Dolce & Gabbana speaks out after China scandal
Marketing
Apr 4, 2022
Gemma Williams

Four years on, Dolce & Gabbana speaks out after ...

The fallout from Dolce & Gabbana’s notorious China scandal was dramatic. Now, four years later, the company speaks to Jing Daily about how it’s moving on.

Why gen-Z symbols are different in China
Marketing
Sep 7, 2021
Gemma Williams

Why gen-Z symbols are different in China

In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.

Who will win the luxury space race?
Marketing
Aug 1, 2021
Gemma Williams

Who will win the luxury space race?

With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion?

What’s Burberry’s Next Step in China?
Marketing
Jul 13, 2021
Gemma Williams

What’s Burberry’s Next Step in China?

The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.

China’s LGBTQIA+ trust can’t be bought
Analysis
Jun 21, 2021
Gemma Williams

China’s LGBTQIA+ trust can’t be bought

A look at China’s LGBT community and how brands can support its members.

Adidas and Nike sales plummet following boycotts
Marketing
May 10, 2021
Gemma Williams

Adidas and Nike sales plummet following boycotts

Both brands reported falling sales on China’s e-commerce channel, Tmall, in April.

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