publicis

Nov 10, 2022

How gaming communities insist on smarter marketing

GAME CHANGERS 2022: Averse to traditional brand messaging, gaming communities are forcing brands and publishers to relate to them on their terms if they want success.

Nov 8, 2022

Publicis Groupe SEA launches specialist gaming unit

The offering has already been piloted with several of the Groupe’s clients, including Singapore Tourism Board, McDonald’s and PepsiCo.

Oct 19, 2022

Arthur Sadoun on Publicis Q3 results upgrade, bonuses and where clients won’t cut spend

CEO has seen no material impact yet from inflation crisis.

Oct 18, 2022

Publicis spends nearly $50 million on ‘exceptional bonus’ for 45,000 staff to cope with cost of living

Upbeat group raises revenue forecast for second quarter in a row at Q3 results.

Sep 28, 2022

Joanne Theseira promoted to CEO of Publicis Communications Singapore

In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.

Sep 20, 2022

Mondelez campaign in Indonesia spotlights unknown football coach

Leo Burnett Indonesia decided to highlight the noble story of Bang Aji, a relatively unknown coach who paved the way for kids who couldn't afford formal football training.