publicis
Publicis acquires sports agency Adopt, continues ‘bolt-on’ expansion strategy
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
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Publicis Media leads China’s media pitches in 2024
EXCLUSIVE: OMG excels in retention in China’s fiercely competitive media agency market in 2024. Meanwhile, GroupM, Dentsu, and MediaBrands face mounting pressure.
VCCP executive Sophie Maunder leaves to launch global maternity coaching firm
Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.
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LinkedIn picks network for $97 million global media account
The appointment follows a closed process across several global markets.
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EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
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CCI raids raise questions on price-fixing and collusive ad structures in India
The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
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