A dedicated 'Power of One' team will handle the planning function, with an emphasis on customer data. The fate of the brand's media buying in China remains unclear.
Publicis Groupe got a lot of notice last week for guaranteeing clients their money back if its agencies fail to meet certain KPIs. The Ad Contrarian asserts that one thing is certain: "Publicis will be torturing the shit out of the KPIs".
Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
He takes on newly created post in addition to his responsibilities as chairman of Publicis Emil and Publicis One Touch.
The premium brand agency has produced work for most of its clients in the last month.
First quarter revenue will be published April 23rd before the market opens.
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