publicis

May 21, 2020

McDonald's moves China media planning from OMD to Publicis Groupe

A dedicated 'Power of One' team will handle the planning function, with an emphasis on customer data. The fate of the brand's media buying in China remains unclear.

May 4, 2020

Publicis goes fishing

Publicis Groupe got a lot of notice last week for guaranteeing clients their money back if its agencies fail to meet certain KPIs. The Ad Contrarian asserts that one thing is certain: "Publicis will be torturing the shit out of the KPIs".

May 1, 2020

Publicis Groupe launches money-back guarantee to marketers

Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.

Apr 24, 2020

Publicis Groupe promotes Justin Billingsley to global chief marketing officer

He takes on newly created post in addition to his responsibilities as chairman of Publicis Emil and Publicis One Touch.

Apr 22, 2020

Publicis Groupe's Team One embraces lean productions, including iPhone recordings

The premium brand agency has produced work for most of its clients in the last month.

Mar 27, 2020

Publicis Groupe suspends financial guidance

First quarter revenue will be published April 23rd before the market opens.