publicis
Publicis employee who lost her parents to opioids calls for advertising reform
Emily Deschamps shares her personal story with Campaign US to highlight the dangers of marketing in sensitive categories in hopes of inspiring change.
How to move beyond the first-party data frenzy
While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK
Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.
Publicis pays record $578 million bonus pot but slashes freelancers by 27%
Using fewer freelancers has improved margin and saved nearly $133 million.
Publicis Groupe reveals 6.3% growth and major investment in AI
CoreAI platform will mean 'everyone in Publicis will become a data analyst, an engineer, an intelligence partner'.
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