Campaign Asia‑Pacific marked a decade of the Event Marketing Awards by honouring the industry’s best at a cocktail ceremony in Hong Kong. Honouring event and marketing talent powering progress despite the uncertainties facing the industry, with the awards featuring 45 unique categories.
GWM’s 'GWM 2025 A-tiers Auto Show' won the Grand Prix for Best of Brand Experience (photo below), for a large-scale auto-show experience that packaged its line-up into distinct themed zones and visitor journeys designed to keep audiences moving, exploring and interacting on-site. The campaign also picked up additional metals across the night, winning Best Brand Experience – B2C, Best Creative Idea, Best Experiential Brand, Best Experiential Marketing, and Best Game Changer.
George P. Johnson from China earned a Grand Prix and was named Best of Event Agency, capping a strong showing for the experience-led shop known for delivering integrated live, digital and hybrid programmes for global brands.
Apart from creating GWM's stellar campaign, the agency also scored wins for multiple wins for Alibaba Cloud x NBA –
Cloud On, Game On (including Best PR Stunt, Best Sponsorship, Best Sports Event, Best Trade Show/Exhibition/Conference
and Best Use of Technology), plus top honours for Google Think Games 2025 (Corporate Event, Gamification and Immersive
Experience), Google Brand Leadership Circle 2025 (Corporate Event and Experiential Marketing), and JD Health Wuhan
Campaign 2025 (Cause-Related, Health & Wellness, Outdoor and Public Awareness/Education).
See the full list below:
Campaign Categories
| Category | Title | Company | Company/Brand | Market | Award |
| Best Arts, Cultural & Entertainment Event | Cirque du Soleil: Celebrating Art, Imagination in HKG | Great Entertainment Group | Cirque de Soleil KOOZA Hong Kong | Hong Kong SAR | Gold |
| Best Arts, Cultural & Entertainment Event | MCPx MOSTownx LEGO® Lucky Up New Year | N/A | Henderson Malls MCP and MOSTown | Hong Kong SAR | Silver |
| Best Arts, Cultural & Entertainment Event | The City of Earth Immersive Experience | IMAGINATION | Diriyah Company | China | Bronze |
| Best Brand Activation | Singapore’s First EV Drive-in Comedy Show | N/A | Income Insurance | Singapore | Gold |
| Best Brand Activation | Chiikawa Days in MTR: Small Surprises, Big Impact | N/A | MTR Corporation | Hong Kong SAR | Silver |
| Best Brand Activation | National Day Ice Cream Giveaway | N/A | Income Insurance | Singapore | Bronze |
| Best Brand Experience - B2B | The Next Icons of Gaggenau | SHINE COMMUNICATIONS GROUP | GAGGENAU | China | Gold |
| Best Brand Experience - B2B | The Art of Travel | N/A | Plaza Premium Group | Hong Kong SAR | Silver |
| Best Brand Experience - B2B | YouTube Brandcast India 2025 | PMG Integrated Communications Private Limited | YouTube India | India | Bronze |
| Best Brand Experience - B2C | Space to Dream | Amplify | Samsung | Australia | Gold |
| Best Brand Experience - B2C | GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China | Silver |
| Best Brand Experience - B2C | Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India | Bronze |
| Best Business Solution | ACC 2025 | Stratminds Events | ACC | Philippines | Gold |
| Best Business Solution | Google x ICC Women’s World Cup | Communique Marketing Solutions Pvt Ltd | Google India | India | Silver |
| Best Business Solution | Mercedes-Benz Dream Days | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India | Bronze |
| Best Cause-Related Event | JD Health Wuhan Campaign 2025 | George P. Johnson Experience Marketing China | JD Health | China | Silver |
| Best Cause-Related Event | The Period Pit Stop | Spring Trees (Spring Trees Technology Co., Ltd.) | Sofy | Taiwan | Bronze |
| Best Content Marketing | Gemini @ YouTube Fan Fest | Communique Marketing Solutions Pvt Ltd | Google Gemini | India | Gold |
| Best Content Marketing | Cityplaza "Sweetmas" | N/A | Cityplaza Hong Kong | Hong Kong SAR | Silver |
| Best Content Marketing | Cirque du Soleil Strategy That Sold 129,000 Tickets | Great Entertainment Group | Cirque Du Soleil KOOZA HK | Hong Kong SAR | Bronze |
| Best Corporate Event | Google Brand Leadership Circle 2025 | George P. Johnson Experience Marketing China | Google Brand Leadership Circle | China | Gold |
| Best Corporate Event | Google Think Games 2025 | George P. Johnson Experience Marketing China | Google Think Games | China | Silver |
| Best Corporate Event | Cisco Live 2025 Melbourne | Cisco Systems, Inc. | Cisco | Australia | Bronze |
| Best Cost-Effective Event | Grand Sale Festival – Shine With Your Idol | N/A | Phu Nhuan Jewelry Joint Stock Company | Vietnam | Bronze |
| Best Creative Idea | GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China | Gold |
| Best Creative Idea | Rising Ace | Auditoire | FILA KIDS | China | Silver |
| Best Creative Idea | Car Boot Christmas Market 2025 | N/A | China Hong Kong City | Hong Kong SAR | Bronze |
| Best Digital Experience | Kingfisher x IPL 2025 | Communique Marketing Solutions Pvt Ltd | Kingfisher | India | Gold |
| Best Digital Experience | NISSAN Shanghai Auto Show 2025 | UNIPLAN | NISSAN | China | Silver |
| Best Employee Engagement Event | Partnership Day 2025 | The Bite Project | Vanguard | Australia | Gold |
| Best Employee Engagement Event | #LifesGoodClub | KPR & Associates | LG Electronics | South Korea | Silver |
| Best Employee Engagement Event | SAP dcom 2025 | George P. Johnson Experience Marketing China | SAP Labs China | China | Bronze |
| Best Engaging Event | Made-in-Singapore 2025: Farm to Table, Heart to Home | Ruah Creatives | FairPrice Group | Singapore | Gold |
| Best Engaging Event | Magnum Couture Lounge at Lakme Fashion Week 2025 | Hindustan Unilever Limited | Magnum | India | Silver |
| Best Engaging Event | Google Gemini Fund My Crazy | Communique Marketing Solutions Pvt Ltd | Google Gemini | India | Bronze |
| Best ESG Event | “Wish Comes True” Sustainable Fashion Design Competition | Henderson Leasing Agency Limited | MCP CENTRAL & MCP DISCOVERY | Hong Kong SAR | Bronze |
| Best ESG Event | OCBC Circular Fashion - Uniform Waste | Nesvara Kreasi Indonesia | OCBC | Indonesia | Bronze |
| Best Event Production | E5 Sportback Launch | Auditoire | AUDI | China | Gold |
| Best Event Production | Mahindra Scream Electric | Shobiz | Mahindra Electric Automobile | India | Silver |
| Best Event Production | The Adventure Park at Ford Auto Shanghai 2025 | IMAGINATION | Ford | China | Bronze |
| Best Experiential Brand | GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China | Gold |
| Best Experiential Brand | Lifebuoy Tet 2026 - "Being Someone's Tet" Exhibition | Creativehunts | Lifebuoy | Vietnam | Silver |
| Best Experiential Brand | Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India | Silver |
| Best Experiential Marketing | GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China | Gold |
| Best Experiential Marketing | Chiikawa Days in MTR: Small Surprises, Big Impact | N/A | MTR Corporation | Hong Kong SAR | Silver |
| Best Experiential Marketing | Google Brand Leadership Circle 2025 | George P. Johnson Experience Marketing China | Google Brand Leadership Circle | China | Bronze |
| Best Experiential Marketing | WOW! We Play – Engineering Cultural Participation | N/A | Langham Place | Hong Kong SAR | Bronze |
| Best Festive Experience Event | Luminous Carnival | Lee Tung Avenue Management Company Limited | Lee Tung Avenue | Hong Kong SAR | Gold |
| Best Festive Experience Event | The Nutella Express | TREYNA Group | Nutella | Philippines | Silver |
| Best Festive Experience Event | Illuminate Your Dreams | Auditoire | Valentino | China | Bronze |
| Best Game Changer | GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China | Gold |
| Best Game Changer | WOW! We Play: Disrupting the Mall Experience Model | N/A | Langham Place | Hong Kong SAR | Silver |
| Best Game Changer | Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India | Bronze |
| Best Gamification | Google Think Games 2025 | George P. Johnson Experience Marketing China | Google Think Games | China | Gold |
| Best Gamification | Androidland at Comic-Con | Communique Marketing Solutions Pvt Ltd | Android | India | Silver |
| Best Gamification | "Hunt for Fortune" AR_Game - God of Wealth | N/A | Phu Nhuan Jewelry Joint Stock Company | Vietnam | Bronze |
| Best Health & Wellness Event | JD Health Wuhan Campaign 2025 | George P. Johnson Experience Marketing China | JD Health | China | Bronze |
| Best Immersive Experience | Google Think Games 2025 | George P. Johnson Experience Marketing China | Google Think Games | China | Gold |
| Best Immersive Experience | Designing the Future of Digital Experience with Audi | IMAGINATION | Audi | China | Silver |
| Best Immersive Experience | CDIFS “EVERYDAY SPARKLES” Multi-Sensory City Anchor Project | N/A | Chengdu IFS | China | Bronze |
| Best Innovative Event | SC Invest - Time for What Truly Matters | N/A | Standard Chartered Bank (Hong Kong) | Hong Kong SAR | Bronze |
| Best Integrated Marketing | WOW! We Play: Weaponizing Play to Reclaim Relevance | N/A | Langham Place | Hong Kong SAR | Gold |
| Best Integrated Marketing | Make It Monkey | iProspect Taiwan | Monkey Shoulder | Taiwan | Silver |
| Best Integrated Marketing | Capturing Imagination: Integrated Marketing Propels Cirque's Triumphant Return | Great Entertainment Group | Cirque Du Soleil KOOZA HK | Hong Kong SAR | Bronze |
| Best Launch | Volvo ES90 Asia Premiere | Gorilla Company Limited | Volvo ES90 | Thailand | Gold |
| Best Launch | Power of Three | Auditoire | adidas | China | Silver |
| Best Launch | Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India | Bronze |
| Best Live Event | 2025 BMW Ultimate Driving Challenge Show | ACTIVATION GROUP | BMW CHINA | China | Gold |
| Best Media Event | Glenfiddich x Aston Martin F1 Pop-up Campaign | MSL TAIWAN | Glenfiddich | Taiwan | Gold |
| Best Media Event | Mahindra Scream Electric | Shobiz | Mahindra Electric Automobile | India | Silver |
| Best Media Event | Maruti Suzuki Victoris Launch and Media Drive | Communique Marketing Solutions Pvt Ltd | Maruti Suzuki India | India | Bronze |
| Best Outdoor Event | 2025 BMW M Festival | ACTIVATION GROUP | BMW CHINA | China | Gold |
| Best Outdoor Event | Chiikawa Days in MTR: Small Surprises, Big Impact | N/A | MTR Corporation | Hong Kong SAR | Silver |
| Best Outdoor Event | JD Health Wuhan Campaign 2025 | George P. Johnson Experience Marketing China | JD Health | China | Bronze |
| Best PR Stunt | Glenfiddich x Aston Martin F1 Pop-up Campaign | MSL TAIWAN | Glenfiddich | Taiwan | Gold |
| Best PR Stunt | Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China | Silver |
| Best PR Stunt | VinFast Philippines x Vietnam Friendship Caravan | Stratminds Events | VinFast Philippines | Philippines | Bronze |
| Best Public Awareness/Education Event | JD Health Wuhan Campaign 2025 | George P. Johnson Experience Marketing China | JD Health | China | Gold |
| Best Public Awareness/Education Event | Google Student Ambassador Program | Communique Marketing Solutions Pvt Ltd | Google Gemini | India | Silver |
| Best Public Awareness/Education Event | Made-in-Singapore 2025: Farm to Table, Heart to Home | Ruah Creatives | FairPrice Group | Singapore | Bronze |
| Best Retail Event | MCP x Disney Princess Summer Blossom Gardens | Henderson Leasing Agency Limited | MCP CENTRAL & MCP DISCOVERY | Hong Kong SAR | Silver |
| Best Retail Event | Cityplaza x Coca-cola 'LIVE HAPPY Cheers!' | N/A | Cityplaza Hong Kong | Hong Kong SAR | Silver |
| Best Retail Event | Google Pixel Nano Banana | PMG Integrated Communications Private Limited | Google Pixel, India | India | Bronze |
| Best Mall Event | CQIFS “Magical Art World” – reinventing family retail | Chongqing Jiayi Commercial Management Company Limited | Chongqing IFS | China | Gold |
| Best Mall Event | Cityplaza x NBA “Live The Game!” | N/A | Cityplaza Hong Kong | Hong Kong SAR | Silver |
| Best Mall Event | Feelcation | Auditoire | UGG | China | Bronze |
| Best Pop Up Event | The Coach Tabby Shop | Jack Morton Australia | Coach | Australia | Gold |
| Best Pop Up Event | Grand Sale Festival – Shine With Your Idol | N/A | Phu Nhuan Jewelry Joint Stock Company | Vietnam | Silver |
| Best Pop Up Event | Shapes of Extraleganza | Auditoire | Piaget | China | Bronze |
| Best Sponsorship | Space to Dream | Amplify | Samsung | Australia | Gold |
| Best Sponsorship | Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China | Silver |
| Best Sponsorship | Acing the Partnership: MBV x RSM | Marriott International | Marriott Bonvoy | China | Bronze |
| Best Sports Event | Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China | Silver |
| Best Sports Event | TNT RHJ On Tour | Stratminds Events | TNT | Philippines | Silver |
| Best Sports Event | Cityplaza x NBA “Live The Game!” | N/A | Cityplaza Hong Kong | Hong Kong SAR | Bronze |
| Best Trade Show/Exhibition/Conference | Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China | Gold |
| Best Trade Show/Exhibition/Conference | Google I/O Connect China 2025 | Auditoire | China | Silver | |
| Best Trade Show/Exhibition/Conference | Inspire the Future | George P. Johnson | TCL | China | Bronze |
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Best Use of Data Analytics and Insights
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No Shortlist No Award
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| Best Use of Influencers/KOLs | SC Invest - Time for What Truly Matters | N/A | Standard Chartered Bank (Hong Kong) | Hong Kong SAR | Gold |
| Best Use of Influencers/KOLs | 2025 Curry Brand Asia Tour | ACTIVATION GROUP | Under Armour | China | Silver |
| Best Use of Influencers/KOLs | MNY Colossal Bubble Mascara Launch | Communique Marketing Solutions Pvt Ltd | Maybelline New York | India | Bronze |
| Best Use of Sustainability | Income Eco Run 2025 | N/A | Income Insurance | Singapore | Gold |
| Best Use of Sustainability | Swire Properties White Christmas Street Fair 2025 | N/A | Swire Properties | Hong Kong SAR | Silver |
| Best Use of Sustainability | “Wish Comes True” Sustainable Fashion Design Competition | Henderson Leasing Agency Limited | MCP CENTRAL & MCP DISCOVERY | Hong Kong SAR | Bronze |
| Best Use of Technology | Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China | Gold |
| Best Use of Technology | Designing the Future of Digital Experience with Audi | IMAGINATION | Audi | China | Silver |
| Best Use of Technology | 2025 BMW Ultimate Driving Challenge Show | ACTIVATION GROUP | BMW CHINA | China | Bronze |
People/Team Category
| Category | Nominee | Company | Market | AWARDS |
| Agency Head of the Year | Anna Patterson | Sight | Singapore | Commendation |
| Category | Nominee | Company | Market | AWARDS |
| Best Event Marketing Team | Langham Place Integrated Marketing & Leasing Team | Langham Place | Hong Kong SAR | Winner |
| Best Event Marketing Team | IBM Asia Pacific Event Marketing team | IBM | Australia | Commendation |
| Best Event Organiser | PMG India | PMG Integrated Communications Private Limited | India | Winner |
Grand Prix
| Category | Title | Brand | Market | Award |
| Best of Brand Experience | GWM 2025 A-tiers Auto Show | GWM | China | Winner |
| Category | Company | Market | Award |
| Best of Event Agency | George P. Johnson | China | Winner |
Source: Campaign Asia-Pacific
