Gunjan Prasad

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Gunjan Prasad

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The increasing Islamisation of Indonesia

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Insight

Aug 14, 2018

Gunjan Prasad

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

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Country Rankings

Aug 13, 2018

Gunjan Prasad

Indonesia's top 100 brands for 2018

Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.

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Marketing in Indonesia: Cautious, with a chance of boycotts

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Insight

Jan 29, 2018

Gunjan Prasad

Marketing in Indonesia: Cautious, with a chance of ...

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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Front and Centre

Nov 6, 2017

Gunjan Prasad

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.

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Indonesia: Social upheaval demands nimble agencies

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Analysis

Aug 16, 2017

Gunjan Prasad

Indonesia: Social upheaval demands nimble agencies

Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.

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