Gunjan Prasad

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Marketing in Indonesia: Cautious, with a chance of boycotts
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Insight
Jan 29, 2018
Gunjan Prasad

Marketing in Indonesia: Cautious, with a chance of ...

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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India's massive millennial wave
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Front and Centre
Nov 6, 2017
Gunjan Prasad

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.

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Indonesia: Social upheaval demands nimble agencies
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Analysis
Aug 16, 2017
Gunjan Prasad

Indonesia: Social upheaval demands nimble agencies

Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.

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PHD recruits Twitter’s country head for Indonesia MD job
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Media
Aug 1, 2017
Gunjan Prasad

PHD recruits Twitter’s country head for Indonesia ...

Roy Simangunsong has also held roles at PT Linktone and Yahoo Indonesia.

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Highlights from Media360 Malaysia
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Media
Jun 13, 2017
Gunjan Prasad

Highlights from Media360 Malaysia

Five key takeaways from the recent conference.

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Aspirational Indonesia forges ahead
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Country Rankings
Jun 12, 2017
Gunjan Prasad

Aspirational Indonesia forges ahead

Local brands take on their global rivals in this year's ranking of Indonesia's top 100 brands, evidence of a rapidly developing market.

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