Gunjan Prasad

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Sea change: What FMCG brands are doing about plastic pollution
Marketing
Aug 22, 2019
Gunjan Prasad

Sea change: What FMCG brands are doing about ...

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

Gotong royong: Maya Watono's clarion call for DAN Indonesia
Media
Apr 29, 2019
Gunjan Prasad

Gotong royong: Maya Watono's clarion call for DAN ...

With a local-language catchphrase evoking mutual cooperation and common cause, the recently appointed Indonesia CEO is bringing local sensibility to bear as she takes over following a challenging year.

'I want to make Indonesian media work shine on a global platform'
Media
Jan 4, 2019
Gunjan Prasad

'I want to make Indonesian media work shine on a ...

Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.

The increasing Islamisation of Indonesia
Insight
Aug 14, 2018
Gunjan Prasad

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

Indonesia's top 100 brands for 2018
Country Rankings
Aug 13, 2018
Gunjan Prasad

Indonesia's top 100 brands for 2018

Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.

Marketing in Indonesia: Cautious, with a chance of boycotts
Insight
Jan 29, 2018
Gunjan Prasad

Marketing in Indonesia: Cautious, with a chance of ...

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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