While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.
With a local-language catchphrase evoking mutual cooperation and common cause, the recently appointed Indonesia CEO is bringing local sensibility to bear as she takes over following a challenging year.
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?