Simon Gwynn

Simon Gwynn is the brand reporter for Campaign UK. Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors. Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation. Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse. Favourite track: Common People by Pulp One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics. If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.

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4 hours ago

Snapchat launches first global B2B campaign

‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.

13 hours ago

Account managers could be ‘squeezed out’ of ...

“No one has really explained what the account management team does,” said one procurement lead.

Jul 30, 2020

EBay looks beyond cookies with new programmatic ...

Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.

Jul 28, 2020

Digital now more than half of global adspend

Global market will shrink by 9.1% this year, according to Zenith, representing a slightly smaller decline than in 2009.

Jul 24, 2020

Twitter ad revenue down 23% despite boom in users

Social-media platform's monetisable daily active users were up a third, but total revenues fell by a fifth in the second quarter of 2020.

Jul 2, 2020

CMOs basking in potentially misplaced optimism, ...

Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.