Simon Gwynn

Simon Gwynn is the brand reporter for Campaign UK. Simon joined Haymarket in March 2016, and covers the retail, FMCG, financial services and auto sectors. Relevant experience: I previously wrote about food and drink retail for The Grocer. Before becoming a journalist I ran events and did the comms for a local business organisation. Favourite ad: Old Spice - The Man Your Man Could Smell Like. It's the ad your ad could smell like. I'm on a horse. Favourite track: Common People by Pulp One thing not a lot of people know about me: I directed a play at the Edinburgh Fringe once... it wasn't very good and was rightly mauled by the critics. If I wasn’t slaving away at Haymarket I’d be...? Cooking. Eating. Cooking. Eating.

Jan 4, 2021

Ikea bids to make frugality fashionable in campaign ...

‘Fortune favours the frugal’ includes TV, cinema, out of home, radio and digital.

Dec 20, 2020

P&G brings out the babies in ‘Lead with love’ campaign

FMCG giant is committing to carry out 2,021 ‘acts of good’ during 2021.

Dec 20, 2020

Olympics appoints former Lego digital chief ...

Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.

Nov 18, 2020

UK advertising trade bodies to industry: get to net ...

AA, IPA and ISBA launch five-point plan to eradicate carbon impact from development, production and media placement of advertising.

Nov 6, 2020

Agency staff outperform in-house staff in digital ...

Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals.

Oct 24, 2020

Coca-Cola’s marketing spend in Q3 remained 30% down ...

Soft drinks giant has announced plans to retire a large number of brands.