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Microsoft to put fans in NBA courtside seats, virtually
Digital
Jul 30, 2020
Fayola Douglas

Microsoft to put fans in NBA courtside seats, virtually

Hundreds of fans will appear live at ESPN Wide World of Sports Complex.

Hands off: can touchless experiences still be fully immersive?
Marketing
Jul 17, 2020
Fayola Douglas

Hands off: can touchless experiences still be fully ...

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

Creative agency uses Animal Crossing to source new talent
Advertising
Jul 10, 2020
Fayola Douglas

Creative agency uses Animal Crossing to source new ...

A UK agency is looking for someone to take up a three-month paid internship. But don't apply IRL.

Bompas & Parr launches studio in Hong Kong
Marketing
May 14, 2020
Fayola Douglas

Bompas & Parr launches studio in Hong Kong

New outpost for UK-based creative experience shop will be led by Josh Ng.

Asics hosts virtual-reality shoe launch
Digital
Apr 2, 2020
Fayola Douglas

Asics hosts virtual-reality shoe launch

Global preview event takes place online after plan to host physical event later this year in Tokyo altered because of coronavirus.

Asahi Super Dry introduces UK to concept of 'karakuchi'
Advertising
Mar 12, 2020
Fayola Douglas

Asahi Super Dry introduces UK to concept of 'karakuchi'

Popup experiences in eight cities are part of an integrated campaign for the brand, which says it's growing at a "phenomenal rate" in the country.

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