Campaign Crash Course

Welcome to Campaign Asia-Pacific's Crash Course video learning series, in which APAC-based experts provide valuable lessons and practical business tips on trending and essential topics in marketing and communications.

4 hours ago

Campaign Crash Course: Tips for marketers to tap the gaming market

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

May 7, 2021

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

Apr 30, 2021

Campaign Crash Course: Tips for dynamic creative optimisation

DCO brings marketers closer to the 'Holy Grail' of advertising with personalised ads at scale aimed at delivering the right message at the right time to the right person. This lesson shows you how it works and what to do.

Apr 23, 2021

Campaign Crash Course: How to create an effective B2B strategy

While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.

Apr 16, 2021

Campaign Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

Apr 9, 2021

Campaign Crash Course: How to avoid greenwashing

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.