Campaign Crash Course
Welcome to Campaign Asia-Pacific's Crash Course video learning series, in which APAC-based experts provide valuable lessons and practical business tips on trending and essential topics in marketing and communications.
Campaign Crash Course: How to avoid fraud in CTV environments
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
Campaign Crash Course: Understanding attention-based metrics
In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.
Campaign Crash Course: Debunking affiliate marketing myths
Affiliate marketing is more than just cheap deals and coupons. In this lesson, learn about the different use cases and tips for a successful strategy.
Campaign Crash Course: Introduction to contextual marketing
With the impending demise of third-party cookies, contextual targeting is entering a renaissance. Learn how it works, and the opportunities and challenges of this advertising model.
Campaign Crash Course: A conversational commerce primer for brand marketers
While the pandemic may have accelerated ecommerce adoption, the next consumer trend appears to be buying directly from popular chat apps. Here's how brands could tap this online evolution.
What did you learn in 2021? Our top 10 Campaign Crash Courses
YEAR IN REVIEW: From how to tap Gen Z and the silver generation, to explainers on gaming and NFTs, to learning what an effective strategy looks like across different marketing channels, here are the topics that piqued the interest of our audience.
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