Campaign Crash Course

Welcome to Campaign Asia-Pacific's Crash Course video learning series, in which APAC-based experts provide valuable lessons and practical business tips on trending and essential topics in marketing and communications.

Feb 19, 2021

Campaign Crash Course: How to measure the impact of influencer marketing campaigns

During the pandemic, marketers across the board have culled or cut down on their traditional campaigns and instead leant on influencers to directly reach out to consumers. But just how do you measure the impact of these campaigns?

Feb 5, 2021

Crash Course: How to maximise brand impact during Chinese New Year

As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.

Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Jan 15, 2021

Campaign Crash Course: What makes a successful ad verification strategy?

Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?

Dec 18, 2020

Campaign Crash Course: Your favourite teachers and subjects

YEAR IN REVIEW: From briefing an agency to reaching Gen Z to social listening, these are the five most-viewed lessons to date in our Crash Course video series, which provides five-minute practical lessons from APAC experts.

Dec 11, 2020

Campaign Crash Course: Tips for effective brand collabs

Sometimes the best way to create a brand movement is to team up with other brands that already have something you need. Culture Group's Michael Patent tells us how to make it work.