Campaign Crash Course

Welcome to Campaign Asia-Pacific's Crash Course video learning series, in which APAC-based experts provide valuable lessons and practical business tips on trending and essential topics in marketing and communications.

Aug 25, 2023

Campaign Crash Course: Building loyalty with Gen Z

In this lesson, Twitch provides a five-minute tutorial on revamping the 4Cs marketing model to demonstrate how brands can better cultivate brand affinity and love among Gen Z.

Jul 14, 2023

Campaign Crash Course: Leveraging retail media networks in APAC

In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.

May 19, 2023

Campaign Crash Course: Optimising your ad campaigns with retail data

In this lesson, The Trade Desk provides a five-minute tutorial on how advertisers can make sense of shopper data.

Feb 24, 2023

Campaign Crash Course: Developing your screen strategy with addressable TV

In this lesson, Finecast's Alex Lowes provides a five-minute tutorial on how advertisers can make sense of a high-growth and innovative industry like TV.

Sep 23, 2022

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

Sep 2, 2022

Campaign Crash Course: How to keep ad fraud detection in check

$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.