Campaign Crash Course
Welcome to Campaign Asia-Pacific's Crash Course video learning series, in which APAC-based experts provide valuable lessons and practical business tips on trending and essential topics in marketing and communications.
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Campaign Crash Course: Building loyalty with Gen Z
In this lesson, Twitch provides a five-minute tutorial on revamping the 4Cs marketing model to demonstrate how brands can better cultivate brand affinity and love among Gen Z.
Campaign Crash Course: Leveraging retail media networks in APAC
In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.
Campaign Crash Course: Optimising your ad campaigns with retail data
In this lesson, The Trade Desk provides a five-minute tutorial on how advertisers can make sense of shopper data.
Campaign Crash Course: Developing your screen strategy with addressable TV
In this lesson, Finecast's Alex Lowes provides a five-minute tutorial on how advertisers can make sense of a high-growth and innovative industry like TV.
Campaign Crash Course: Marketing to under-18s in gaming
Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.
Campaign Crash Course: How to keep ad fraud detection in check
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
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