In this lesson, Twitch provides a five-minute tutorial on revamping the 4Cs marketing model to demonstrate how brands can better cultivate brand affinity and love among Gen Z.
In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.
In this lesson, The Trade Desk provides a five-minute tutorial on how advertisers can make sense of shopper data.
In this lesson, Finecast's Alex Lowes provides a five-minute tutorial on how advertisers can make sense of a high-growth and innovative industry like TV.
Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins