Campaign Crash Course

Welcome to Campaign Asia-Pacific's Crash Course video learning series, in which APAC-based experts provide valuable lessons and practical business tips on trending and essential topics in marketing and communications.

Nov 20, 2020

Campaign Crash Course: How to design for data creation

Increasing consumer, corporate and regulatory scrutiny over data makes it challenging to nail down useful insights for marketers. MullenLowe Singapore's Mark Haycock tells you how the data creation model may be a viable way forward.

Nov 13, 2020

Campaign Crash Course: How to prepare for a strategy career at an ad agency

Not every planner at an ad agency starts out as a strategist. Many switch over from handling accounts, like McCann Worldgroup's Earl Javier. Now he's sharing tips to make the transition easier for others.

Nov 6, 2020

Campaign Crash Course: Social listening 101

Social listening is becoming an ever-more crucial tool for brands to track and respond to mentions online. Done correctly, brands can capitalise on surges and mitigate potential disasters. So what are components of an effective social-listening dashboard?

Oct 29, 2020

PRWeek Crash Course: How to build a brand voice

Our Crash Course series expands to sister publication PRWeek, with a lesson on how your business values should determine the language and tone you use on social media, and how to implement your brand voice at scale. And yes, there will be a quiz.

Oct 23, 2020

Campaign Crash Course: How to plan and buy OOH in APAC

Out-of-home advertising has evolved enormously over recent years from static billboards to digital screens, automated trading and data-driven solutions. Find out what the future of this fast-growing medium holds.

Oct 16, 2020

Campaign Crash Course: How to brief a creative agency

When briefing an agency, the more information you provide, the better the outcome. But what exactly should you present? Longtime HK adman Chris Kyme explains the (lost?) art of giving a good brief. And there will be a quiz.