Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 23, 2021
Campaign Crash Course: How to create an effective B2B strategy
While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Aug 25, 2023
Campaign Crash Course: Building loyalty with Gen Z
Nov 10, 2023
Campaign Crash Course: Festive advertising
Jul 14, 2023
Campaign Crash Course: Leveraging retail media ...
Just Published
8 hours ago
Cannes Lions entries rise 'reflecting strong global ...
Entries from Latin America are up by 16%.
8 hours ago
Campaign Cannes Global Podcast Episode 1: Lions and ...
Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.
8 hours ago
Lindsey Evans: 'See uncertainty as opportunity'
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.
The Information
2 days ago
Agency Report Card 2024: Ogilvy
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.