Staff Reporters
Nov 20, 2020

Campaign Crash Course: How to design for data creation

Increasing consumer, corporate and regulatory scrutiny over data makes it challenging to nail down useful insights for marketers. MullenLowe Singapore's Mark Haycock tells you how the data creation model may be a viable way forward.

Increasing consumer, corporate and regulatory scrutiny over data makes it challenging to nail down useful insights for marketers. MullenLowe Singapore's Mark Haycock tells you how the data creation model may be a viable way forward.

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