They used the word "our", but guess who wrote the original coverage of every single one of the 20 ads included there?
Yours truly, of course. In fact, Ad Nut opined on nearly 200 advertising campaigns and assorted bits of marketing ephemera this year. That's a lot! Ad Nut doesn't even remember some posts and would just as soon forget others.
Whatever Ad Nut's level of output may say about Ad Nut's mental health, please know that Ad Nut does it all for you, because, as Ad Nut's bio says, Ad Nut loves you.
And in that spirit, Ad Nut has decided to end the year by compiling a list of your top Ad Nut posts of the year—the ones y'all looked at the most. While some of these were also in the above-mentioned lists, there are some other gems here, if Ad Nut does say so Ad Nut's self.
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2021: The year in review
- Watch: Tiny drone peeps into private homes in Singapore
- Jackie Chan does his own stunts for Shopee
- Rebel Wilson stumbles upon happiness in Fiji
- How reuse of ice cream tubs became a branding opportunity for Pepsi
- Simon Cowell joins The Wiggles for Uber Eats: This ought to be good
- Tide washes away goodwill with an insulting and strategically braindead ad
- Young cricketer makes dad proud in new ANZ campaign
- This Raffles Hotel campaign is a love letter to white royals
- Jackie Chan returns to fight for Shopee's 11.11 sale
- What could be more important than placing a 'bet with mates'?
- Foodpanda gets philosophical in Hong Kong
- Olympic athletes battle kaiju representing societal pressure in SK-II series
- NTUC Income recommends 'Me first' philosophy
- KFC remains unapologetic about its bunless chicken 'sandwiches'
- Password-strength campaign gets a little personal
- Cathay Pacific tries to give vaccination rates a shot in the arm
- Army Reserve recruitment ad is crafty
- Is this shampoo bar a billion-bottle idea?
- Eugene Cheong's new 'e' agency launches first campaign for MoneyOwl
- Don't do the dumb things these dummies are thinking about doing
- Lay's tech turns on subtitles when you crunch
- Ovaltine: Fuel to feed brain suckers (?)
- Decathlon encourages Singaporeans to disregard rulebooks
- Palmolive says something about nature
- KFC leans into finger-licking mantra in Singapore
Ad Nut would like to extend sincere thanks to the legions of dedicated fans who read Ad Nut's rants, raves and random tangents on a regular basis. Your patronage keeps Ad Nut well supplied with delicious cashews, for one thing. But more importantly, the fact that anyone might enjoy something Ad Nut writes—or reconsider something based on Ad Nut's opinion—gives meaning to Ad Nut's so-called "unhealthy obsession" with advertising. Thanks!
Ad Nut is off to 'hibernate' (become a couch potato) for a bit now, as are all of Campaign Asia-Pacific's editors. If the upcoming holidays are holidays for you, enjoy them! If not, Ad Nut hopes you enjoy some days off for respite and recharge anyway. Goodness know we all need it. See you in January.
|Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.