ad nut

Apr 13, 2022

Anne Hathaway and Roger Federer are wasted in tourism ad

In this cleverly written spot, the two A-listers are irritated ambassadors for Switzerland Tourism.

Dec 22, 2021

Your favourite Ad Nut posts of the year

You like Ad Nut, you really, really like Ad Nut. And even if you don't, Ad Nut loves you. So Ad Nut compiled this fun list before heading off to 'hibernate' for a while.

Nov 19, 2021

Visions from the '80s promote Pace's three-payment service

A campaign for buy-now-pay-later service Pace, made with Studio Automatika, appears to have emerged through a tear in the space-time continuum.

Nov 16, 2021

You don’t earn more than $5k? Circles.Life says it's okay

In a new campaign, the telco wants to remind Singaporeans not to focus only on numbers-based achievements. But it just falls short of what could have been a highly impactful campaign.

Nov 5, 2021

This Raffles Hotel campaign is a love letter to white royals

AD NUT's RANT OF THE WEEK: The campaign—which uses royals as influencers—hearkens back to a colonial age that might be better left unhearkened.

Aug 13, 2021

This ad captures the momentary hope of winning the lottery

A stunning film by DDB Aotearoa depicts the anxious, anticipative journey leading to the moment you check your lottery ticket number.