Ad Nut
Mar 4, 2021

KFC leans into finger-licking mantra in Singapore

If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.

KFC Singapore has put out what it calls its biggest campaign in recent history, and it comes with a promise.

In the 'Colonel’s Guarantee’ campaign from The Secret Little Agency, a local version of the brand's Colonel character—with a white goatee in lieu of a head of white hair—offers up the guarantee of replacement chicken if the brand's Original or Hot & Crispy chicken isn't 'Finger Lickin' Good'.

The through-the-line campaign includes social, digital, print, tactical and OOH placements throughout Singapore.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

11 hours ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

11 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

12 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.