Ad Nut
May 4, 2021

Don't do the dumb things these dummies are thinking about doing

Australian lending company Wisr urges people to use their 'smart part' in a rebranding via Bear Meets Eagle On Fire and Resn.

Wisr, an ASX-listed 'neo-lender'—which for the record decided to dispense with the letter "e" in its name long before Abrdn—has launched a rebranding and a new creative positioning under the slogan, “For your smart part”.

The launch also comes with the three delightful 30-second TVCs above, which show people contemplating actions that they really should not go forward with.

While the brand's logo isn't changing, the effort includes all other aspects of branding, including a desktop and mobile experience, all co-created by memorably named creative agency Bear Meets Eagle On Fire, along with digital experience-design specialist Resn and media agency Speed.

James Goodwin, CMO:

While people like the idea of financial wellness, depending on their very different circumstances it can be a difficult thing for people to get their heads around. To make it easier, we focus on supporting our customers' smart decision making and rewarding that good behaviour, which in turn helps Wisr achieve its purpose of helping improve Australians’ financial well-being. We’re massively proud of how we’ve built Wisr, but we also knew it was time to realign everything we were doing around a bigger idea, to take that next step. Bear and Speed, our media partner, have challenged and supported us every step of the way along that journey.”


Creative Studio: Bear Meets Eagle On Fire
Media: SPEED
Site Design: Resn

Film Production: Revolver

Director: Steve Rogers

Managing Director / Executive Producer: Michael Ritchie
Executive Producer: Pip Smart

Producer: Ian Iveson

DOP: Stefan Duscio

Prod. Designer: Steven Jones Evans

Post Production:

Editor: Alexandre de Franceschi

Edit House: The Editors

VFX and Post: Fin Design and Effects
Sound House: Rumble Studios

Sound Designer: Tone Alston

Sound Producer: Michael Gie

Sonic Branding: Rumble Studios
Casting: Peta Einberg Casting
2D Illustration: Peter Grundy

3D Illustration: Oscar Pettersson

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

37 minutes ago

Pride without pandering: HSBC’s Richa Goswami on ...

The bank's global head of customer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride month.

44 minutes ago

This is what happens when Gen X creatives make ads ...

In a spoof ad by skincare brand Clean & Clear and BBDO Bangkok, Gen Xers and millennials come under fire for ‘not understanding’ what teens really want.

1 hour ago

Asia-Pacific Power List 2022: Axton Salim, Indofood

Salim’s knack for appealing to younger consumers—especially on social media—continues to result in growth for the group’s instant noodle business.

1 hour ago

Tech MVP 2022: TotallyAwesome

MOST VALUABLE PRODUCT: In a cookieless world, how do you reach the U18 audience in programmatically in a relevant and privacy compliant way? Welcome to the Programmatic Playground.