Ad Nut
Nov 10, 2022

Animated objects save the day in insurance campaign

AD NUT'S PICK OF THE WEEK: In two stunning films for NRMA Insurance, a singular tyre and a set of paddocks are unlikely saviours.

Australia’s NRMA Insurance has released two 60-second hero films to launch its new brand platform called ‘Until then we’ll be here’. Ad Nut is a fan of this simple, impactful brand positioning which builds on the company’s ‘Help’ platform.

In the first film called ‘Runaway’, a lone tyre rolls across cinematic scenes of the Australian landscape until it rescues a driver who is just about to meet an accident. The sheer terror on the human’s face during the climax of this film is a moment to behold.

The second film, called ‘Duel’ (see above) is a stunningly produced piece that uses dark humour to showcase a playful tussle between fire and water ahead of bushfire season. In the process, a small country home is saved as its owner obliviously boils a pot of water on the stove.

The national campaign by Bear Meets Eagle on Fire runs across cinema and television, accompanied by large-format OOH and press. View the OOH and print assets below:

CREDITS

Client: IAG for NRMA Insurance

Chief Marketing Officer - Acting: Zara Curtis

Marketing Director Brand & Growth: Sally Kiernan

Director, Brand Strategy & Creative Execution - Acting: Anna Jackson
Specialist, Integrated Communications: Mahsa Merat

Media Lead: Tom Dodd

Head of Co-lab: Jaclyn Gordon

Creative Studio: Bear Meets Eagle On Fire
Media: Initiative

Production Company: Revolver

Director: Steve Rogers

Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner/Producer: Pip Smart

Director of Photography: Nicolas Karakatsanis
Production Designer: Steven Jones-Evans
Costume: Joanna Mae Park

SFX Supervisor (Duel): Arlo Markantonatos
SFX Supervisor (Tyre): Taj Trengrove

Casting: Peta Einberg / Citizen Jane

Edit: ARC EDIT

Editor: Elise Butt

Editorial Producer: Michaela Fenton
Executive Producer: Daniel Fry

Post Production: Time Based Arts

Production: Sarah Polak

VFX Supervisor: Sheldon Gardner

CG: Mike Battcock, Bethan Williams, Federico Vanone, Frank Engen, Ihor Obukhovskyi, Quentin Corker-Marin, Nigel Timms
Compositing: Eleonora Laddago, Manolo Perez, Olivia O'Neil, Ralph Briscoe, Timo Huber, Viola Bascombe
Colourist: Lewis Crossfield

Colour Assist: Sharn Talbot, Max Ferguson-Hook

Sound & Music: Rumble Studios

Executive Producer: Michael Gie

Lead Sound Designer: Tone Aston

Sound Designers: Cam Milne, Liam Annert, Daniel William
Composer (Duel): Jeremy Richmond
Music Supervisor (Runaway): Anton Trailer @ Trailer Media

OOH Retouching: Electric Art

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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