Ad Nut
Mar 4, 2021

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.

Password-strength campaign gets a little personal

Ad Nut isn't really a fan of using 'bad' words just for the sake of using them (see "F**k is all you need?"). But using them to great effect when there's a justified reason for doing so? Ad Nut is a huge fan of that. So Ad Nut loves this hilarious campaign out of Sweden on behalf of a cyber-security organisation. The work confronts people with their own poor password choices, as the examples are drawn from a list of the country's most commonly used passwords.

Ad Nut also likes to imagine the shocked looks and possible complaints that would erupt if this campaign appeared in APAC. Luckily, the Swedes appear to have taken it in stride.  

CREDITS

Client: SSF

Agency: Åkestam Holst NoA
Simon Lublin, copywriter
Martin Noreby, art director
Joakim Khoury, art cirector
Magnus Jakobsson, CCO NoA
Maria von Holst, client director
Bella Lagerquist, account manager
Frida Norén, strategist
Jenny Kaiser, business director
Anna Forsberg, Formgivare Produktionsbolag, BKRY NoA

Production: BKRY NoA 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

18 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

19 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

19 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

19 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.