Ad Nut
Nov 1, 2018

F**k is all you need?

Two new campaigns feature wordplay on the F-word. Doesn't this easy ploy for attention ever get old?

There's nothing wrong with using a play on words or a misspelling to suggest a naughty word in an attempt to grab attention, Ad Nut supposes.

Sure, the tactic already seemed old when French Connection UK employed fcuk as its logo starting in the 1990s. And these days, Ad Nut sees plenty of hats and T-shirts that dispense with subtlety and misspellings altogether. They just use the word in plain text, and no one seems...

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