Nov 1, 2018

F**k is all you need?

Two new campaigns feature wordplay on the F-word. Doesn't this easy ploy for attention ever get old?

Dec 7, 2017

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.