In terms of scoring attention, Zomato hit the jackpot last week. A billboard from the food delivery app’s outdoor advertising campaign in India not only caught commuters’ eyes but also took the digital sphere by stormalthough not entirely for the intended reasons.
The bright red ad that got tongues wagging featured the gigantic letters MC’ mac and cheese and BC’ butter chicken. “We’ve got it all”, the ad went on. However,...
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