australia

11 hours ago

Andrew Baxter: ‘Business planning should be simple and practical’

To avoid getting lost in lofty, ethereal value statements, business planning should accurately and speedily spell out a company’s goals, says the Australian marketing veteran in an interview with Campaign.

Jun 20, 2024

Calls grow in Australia for restrictions on junk-food advertising

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

May 23, 2024

Mercedes-Benz shifts into high gear on the world's largest LED stage

Watch the campaign to decide if it is a dazzling display or a dim disappointment.

May 22, 2024

Sleepy drivers get a serious wakeup call

A new campaign by Victoria’s Transport Accident Commission (TAC) highlights a simple rule to discourage drivers from getting behind the wheel while tired.

Apr 23, 2024

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.

Apr 2, 2024

Volkswagen unveils device to avoid kangaroo collisions in Australia

Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.