australia

May 4, 2021

Don't do the dumb things these dummies are thinking about doing

Australian lending company Wisr urges people to use their 'smart part' in a rebranding via Bear Meets Eagle On Fire and Resn.

Apr 22, 2021

Petroleum company subtly disses electric vehicles

A new campaign for Australia's Ampol, by Saatchi & Saatchi and iProspect, stresses the nation's vast distances to make a case that the company's petrol is "the fuel that gets you there".

Apr 22, 2021

Vitasoy lands on 'Planet milk'

In Australia, on Earth Day, the drinks maker debuts a new Leo Burnett-developed brand platform celebrating plant-based milks as an easy choice to make.

Apr 20, 2021

Initiative Australia sees massive market for legal cannabis

The study, called ‘Cannabusiness’, forecasts the emergence of a massive industry in legal cannabis across Australia and its opportunities for marketers.

Apr 16, 2021

Uncle Tobys attacks green juices, reality TV and...throw pillows?

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

Apr 14, 2021

Ending the duopoly's free lunch

Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.