The work that made us rave, laugh and applaud the collective creative acumen of the region.
ASIA-PACIFIC - We're off for the holidays after this afternoon (daily coverage resumes on 6 January). But before we go, here are the most popular features, news stories, photo galleries, opinions and videos from campaignasia.com in 2013.
ASIA-PACIFIC - The past year saw marketers seek stability and put more faith in online and mobile as growth in the biggest markets cooled. We look at what's changed—and what to expect in 2014.
It's an annual tradition of ours: The 'Separated at birth?' column in the year-end issue. So without further ado, here's our selections for this year: some eerie, some admittedly a bit of a stretch. The December/January issue, stuffed with more fun year-end content (and even some serious year-end content), will be out right around New Year's.
Brand extensions are a tried-and-true marketing tactic, but can easily go awry when eagerness trumps common sense.
ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.
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