2021
Women to Watch Greater China 2021
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time
India, the UK and and France expected to see fastest growth, and the OOH market will revive.
10 takeaways from Wunderman Thompson's Future 100 report
After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We picked 10 that seem certain to make an impact.
Five takeaways for brands in 2021 from Google's year in search report
From a renewed focus on CSR to enhanced interest in D&I, the tech giant's study offers insights for marketers tapping changing social currents.
China ecommerce boom to continue, but marketers have to work harder to win
2021 PREDICTIONS: Six mainland marketing experts discuss the biggest ecommerce and online marketing trends for 2021 in China.
Coca-Cola puts new year's resolutions on cans in follow-up to 'Share a Coke'
Packaging campaign aims to "share resolutions of hope and positivity".
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