2021

1 day ago

10 takeaways from Wunderman Thompson's Future 100 report

After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We picked 10 that seem certain to make an impact.

4 days ago

Five takeaways for brands in 2021 from Google's year in search report

From a renewed focus on CSR to enhanced interest in D&I, the tech giant's study offers insights for marketers tapping changing social currents.

Jan 19, 2021

China ecommerce boom to continue, but marketers have to work harder to win

2021 PREDICTIONS: Six mainland marketing experts discuss the biggest ecommerce and online marketing trends for 2021 in China.

Jan 12, 2021

Coca-Cola puts new year's resolutions on cans in follow-up to 'Share a Coke'

Packaging campaign aims to "share resolutions of hope and positivity".

Dec 21, 2020

Four tips to prepare your content strategy for 2021

Amid continued uncertainty in 2021, marketers should never lose sight of the value and purpose of content.