Staff Reporters
Dec 24, 2021

Happy holidays, we'll see you in 2022

As we close up for the year, Campaign leaves you with a festive poem, and sincere wishes for a joyous, restful break.

Happy holidays, we'll see you in 2022

Campaign Asia-Pacific will resume publication on January 3, and our offices are closed until then. It's been quite a year, and all of us at Haymarket wish you a restful, safe and satisfying holiday break.

We look forward to seeing you again in 2022. For now, we leave you with a holiday poem by (and about) the last Campaign staffer doing any work this year.



A very Ad Nut Christmas

'Twas the day before Christmas, when all through APAC marketing world,
Not a creature was stirring, except for a certain squirrel.

The final year-in-review stories were hung on the Campaign website with care,
In hopes that someone (anyone), would read, comment, and maybe share. 

Most adlanders, being nightowls, were nestled all snug in their beds,
While visions of metaverses (as well as shiny Cannes Lions trophies, juicy promotions, year-end bonuses, and embarrassing failures for all their rivals) danced in their heads.

Our pal the industrious squirrel, who about disappointing campaigns often whinges,
Was about to settle down, for a long break full of streaming binges.

When what to Ad Nut's wondering eyes should appear,
But a chance to publish at will—without any editors to interfere!

Away to the keyboard, Ad Nut flew like a flash.
Tore open a new document and prepared to slash.

This is Ad Nut's chance, Ad Nut thought with glee,
To tear the industry a new one, a proper takedown, you see. 

But then Ad Nut stopped short. No epic rant was forthcoming.
Instead, a sense of goodwill flowed forth. What on earth was Ad Nut becoming?

To all in this crazy industry, Ad Nut wrote without pause,
You're OK in Ad Nut's book, because you strive to fix adland's flaws.

Despite massive pressures and challenges quite severe,
You fight for excellent performance, through it all you persevere.

You're (mostly) impressive humans, full of innovation and daring.
Ad Nut sees you building an industry that's more effective and caring.

Ad Nut salutes your progress, Ad Nut wrote in conclusion,
On important issues, like sustainability, diversity, equity and inclusion.

And to Ad Nut's Campaign colleagues, a sextet of editors highly esteemed,
Working with you is an honour, the likes of which Ad Nut could scarcely have dreamed.

Ad Nut's eyes, how they twinkled, Ad Nut's dimples, how merry!
Perhaps it was time to shut off the computer, and break out the sherry.

Ad Nut sprang from the keyboard, hopped away from the workstation,
The time had now passed, for any kind of mental exertion.

Our pal poured a big bowl of cashews (of all snacks, they're the best).
And settled in for a well-deserved winter's rest.

But 'ere the noshing ensued beyond all reason,
Ad Nut exclaimed to all, best wishes of the season!

Then added, in Ad Nut's strange, third-person way,
Ad Nut wishes you all a peaceful and joyous holiday!

Tags

Related Articles

Just Published

1 day ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 day ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 day ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 day ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.