Campaign Staff
Jun 15, 2023

2023 Cannes Contenders: ADK's handpicked lionhearted crusaders

In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.

2023 Cannes Contenders: ADK's handpicked lionhearted crusaders

Prominent creative agencies are sharing their picks of the region's best advertising output with Campaign Asia-Pacific to acquaint the industry with outstanding work competing at Cannes Festival of Creativity this year. Haruhisa Morikawa, from ADK, who was shortlisted as a juror for the 2022 Cannes Film Lions, picks what he thinks stands a chance  

See more contenders chosen by creatives from

  1. Havas
  2. UltraSuperNew
  3. McCann Worldgroup
  4. DDB Singapore
  5. Ogilvy Asia
  6. BBDO
  7. Wunderman Thompson
  8. Cheil Worldwide
  9. DDB Hong Kong
  10. Havas Japan
  11. Ogilvy ANZ
  12. ADK
  13. BBDO
  14. Dentsu Creative
  15. Accenture Song

Campaign: R.I.P. Leon
Brand: Apple / Cupertino
Cannes category: Film

A supremely surreal work. It beautfully conveys functionality in a simple way.

Campaign: Love Your Gut
Brand: Dairy Plus Co., Ltd./Dutchie
Cannes category: Film

Entertainment that is typical of Thai productions. The campaign easily brings out the efficacy of the product.

Campaign: Nike FC Presents the Footballverse
Brand: Nike
Cannes category: Film

A work of art that can be done by Nike and only Nike.

Campaign Asia

Related Articles

Just Published

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

1 day ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

1 day ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.