adk

Apr 5, 2021

The X factor: Why agencies want to lead in ‘experience’

When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?

Apr 1, 2021

Time for ADK to foster a better agency culture

AGENCY REPORT CARD: Retooled and programmed for business success under Bain Capital, the Japanese-based network needs to address its DEI shortcomings and showcase more creativity.

Feb 9, 2021

Agency Report Card 2020: ADK Group

Launching a performance marketing business across Asia was a key accomplishment for ADK, whose growth plans could benefit by improving its diversity and showcasing more creativity.

Sep 24, 2020

ADK creative technologist wins D&AD Future Impact pencil

The winning project, the Robot Avatar Café, provided employment opportunities for individuals with disabilities.

Jul 15, 2020

ADK announces new head in Singapore, sets up Indonesia office

The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.

May 6, 2020

Now a holding company with micro boutiques, is ADK on the right track?

AGENCY REPORT CARD: See ADK's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.