adk
ADK Group’s aggressive digital drive
AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.
ADK acquires India-based Rage Communications
The deal will give the Japanese network access to clients in India and Australia.
The X factor: Why agencies want to lead in ‘experience’
When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
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Time for ADK to foster a better agency culture
AGENCY REPORT CARD: Retooled and programmed for business success under Bain Capital, the Japanese-based network needs to address its DEI shortcomings and showcase more creativity.
Agency Report Card 2020: ADK Group
Launching a performance marketing business across Asia was a key accomplishment for ADK, whose growth plans could benefit by improving its diversity and showcasing more creativity.
ADK creative technologist wins D&AD Future Impact pencil
The winning project, the Robot Avatar Café, provided employment opportunities for individuals with disabilities.
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