adk
The X factor: Why agencies want to lead in ‘experience’
When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
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Time for ADK to foster a better agency culture
AGENCY REPORT CARD: Retooled and programmed for business success under Bain Capital, the Japanese-based network needs to address its DEI shortcomings and showcase more creativity.
Agency Report Card 2020: ADK Group
Launching a performance marketing business across Asia was a key accomplishment for ADK, whose growth plans could benefit by improving its diversity and showcasing more creativity.
ADK creative technologist wins D&AD Future Impact pencil
The winning project, the Robot Avatar Café, provided employment opportunities for individuals with disabilities.
ADK announces new head in Singapore, sets up Indonesia office
The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.
Now a holding company with micro boutiques, is ADK on the right track?
AGENCY REPORT CARD: See ADK's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
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