Launching a performance marketing business across Asia was a key accomplishment for ADK, whose growth plans could benefit by improving its diversity and showcasing more creativity.
The winning project, the Robot Avatar Café, provided employment opportunities for individuals with disabilities.
The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.
AGENCY REPORT CARD: See ADK's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Is ADK on track now that it has a holding-company structure in place? While it's pursuing a large number of initiatives around data, social media and commerce, the agency is also launching multiple micro boutiques.
ADK Connect will be available initially in Singapore, Thailand, China, Hong Kong, Taiwan and Vietnam.
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