When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
AGENCY REPORT CARD: Retooled and programmed for business success under Bain Capital, the Japanese-based network needs to address its DEI shortcomings and showcase more creativity.
Launching a performance marketing business across Asia was a key accomplishment for ADK, whose growth plans could benefit by improving its diversity and showcasing more creativity.
The winning project, the Robot Avatar Café, provided employment opportunities for individuals with disabilities.
The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.
AGENCY REPORT CARD: See ADK's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins