Just one of the 24 Brazilian jurors selected for the 2022 festival are Black, despite half of the Brazilian population being Black.
Each charity will receive an equal percentage of the €271,488 (US$346,528) generated by the award.
Open to HK agency employees of 31 years of age or younger, the competition will provide budding professionals a chance to shine on the global Cannes stage.
Study shows only 12% of brands feel extremely confident investing in high-quality creative and only 8% of agencies feel extremely confident convincing brands to invest.
Meanwhile, Ukrainian creatives will be welcomed free of charge.
Abraham Abbi Asefaw, who called the organisation out in May after being removed as the only person of colour from the Dean's list of the Cannes Lions School, says consultancy is a "step in the right direction"—but wants to see more urgency.
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