Campaign Staff
Jun 1, 2023

2023 Cannes Contenders: UltraSuperNew picks top APAC campaigns

The group creative director at UltraSuperNew picks standout campaigns that have a chance of scoring at Cannes this year.

Francois Claverie, UltraSuperNew
Francois Claverie, UltraSuperNew

In a little over two weeks from now, the 70th Cannes Lions Festival of Creativity that showcases and celebrates the most prestigious advertising work, thought leadership and talent will commence in the South of France. 

Preceeding this year's Festival, Campaign has put together its Cannes Contenders series, where leading creatives in the region pick standout campaigns that they think have a chance of scoring big. Indie shop UltraSuperNew's goup creative director, Francois Claverie, projects four notable campaigns. 

See more contenders chosen by creatives from

  1. Havas
  2. UltraSuperNew
  3. McCann Worldgroup
  4. DDB Singapore
  5. Ogilvy Asia
  6. BBDO
  7. Wunderman Thompson
  8. Cheil Worldwide
  9. DDB Hong Kong
  10. Havas Japan
  11. Ogilvy ANZ
  12. ADK
  13. BBDO
  14. Dentsu Creative
  15. Accenture Song

Campaign: Middle Seat Lottery
Brand: Virgin Australia
Cannes Category: PR

I have a soft spot for ideas that are able to turn a product’s flaw into gold. The 'Middle Seat Lottery' is a fairly simple promo idea executed to perfection, resulting in a real world PR splash and revenue for Virgin Australia.
 

Campaign: The Innocent Eyes
Brand: Voiz
Cannes Category: Film

Another hypnotic piece of work coming out of the Land of Smiles, the kind that sneaks into your memory and refuses to leave… What kind of brain wiring results in ideas like these? Truly one of ad world’s mysteries.

Campaign: Museum of Wonky English
Brand: Duolingo Japan
Cannes Category: Brand Experience & Activation / PR

A cheeky celebration of mistranslations that put a dent in the deep-rooted belief in Japan that making mistakes should be avoided at all costs, generating a ton of chuckles, app downloads and headlines along the way.

Related Articles

Just Published

49 minutes ago

Moves and wins roundup: Week of October 2, 2023

A new month and new moves and wins from the World Federation of Advertisers, The Advertising Standards Council of India, Viddsee and more.

1 hour ago

Allison PR vows not to work with fossil fuel industry

The Stagwell firm is the largest agency to sign anti-fossil fuel industry group Clean Creatives’ pledge.

1 hour ago

Asia-Pacific Power List 2023: Yajuan Wang (Zhiheng),...

National influencing app in China, under the leadership of Wang, is now building comprehensive products’ word-of-mouth marketing mechanism to tackle pain points for brands.

14 hours ago

Indian brands remain resilient during global ...

Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five