Staff Reporters
Jun 20, 2023

Cannes Lions 2023: APAC winners

See APAC's metal haul and top winners from the 2023 Festival.

Cannes Lions 2023: APAC winners

The Lions turn 70. 

In keeping with the times, the big push this year is on diversity, equity and inclusion. Oscar-winning filmmaker and actor Spike Lee will receive the Creative Maker of the Year accolade, an honour introduced this year. Longtime comedian Kevin Hart, founder of media company Hartbeat will get the coveted Entertainment Person of the Year Award. 

This year, the Entertainment for Gaming Lions debuts along with 29 other categories that reward campaigns for excellence in craft, creative ideas, experience, engagement, entertainment, health, purpose and strategy.

Campaign will bring a rolling coverage of all the APAC winners according to different categories. We have an analysis for the golds and the Grand Prix winners and a running tally of all regional wins at the bottom of this page. 

That's not all. Our team of global editors, including Raahil Chopra, editor of Campaign India, Gurjit Degun, creativity and culture editor of Campaign in the UK, Maisie McCabe, UK editor of Campaign, and editorial director of Campaign Asia-Pacific Robert Sawatzky join Gideon Spanier, UK editor-in-chief in a daily podcast from the Festival. Catch their chatter here.

APAC: Regional performance

As a region, Asia-Pacific had a better showing than 2022, a total of 114 Lions were won versus 104 in 2022. It's a worthy accomplishment on two accounts. Unlike Europe and US, 2022 was still a year of not normal for Asia. Most of the region was still in Covid-induced lockdowns and restrictions and advertising kept suffering, especially outdoor. Though the pandemic did accelerate a digital push for most APAC agencies, it was also the period of the Great Resignation and an adjustment with the return to the workplace policies. 

In terms of the award entries, from the APAC region, India had the maximum entries, but its 806 entries in 2023 were down from 921 in 2022. Australia increased entries from 693 last year to 786 entries this year and Japan's dropped from 540 to 494. In total, APAC entered 3,965 entries this year, slightly down on last year’s total of 4,065. See the stacked chart below for a quick comparison between award entries in 2023 and 2022. 

The chart below gives a comparison of the awards tally by market in 2023 versus 2022. 

Now for the campaigns that bring APAC glory.   

DAY 5: June 23, 2023

Category: Dan Wieden Titanium Lions 
Campaign: The First Digital Nation
Brand: The Government of Tuvalu
Agency: The Monkeys (part of Accenture Song) Australia
Award: Grand Prix

By the close of the century, Tuvalu, a low-lying Pacific island nation, will disappear from the face of the Earth due to rising sea levels. Along with the devastating loss of land, Tuvalu as a nation will stand to lose its status as a country, sovereignty, voting rights, history, culture, and place on the global stage. International laws currently dictate that a country cannot exist without physical territory. 

Working with the Tuvaluan government, The Monkeys Australia launched a radical plan for survival. Tuvalu will become the first digital nation. It will preserve its culture and statehood by uploading its records to the metaverse before its lands are swallowed by the rising sea levels.

With a media budget of $0, the Government of Tuvalu reached 2.1 billion people globally and nine countries recognised Tuvalu’s digital sovereignty since the campaign's launch.

The First Digital Nation took the prestigious Grand Prix in the Dan Wieden Titanium Lions category. Read a detailed analysis here
 

Category: Glass Lions
Campaign: Knock Knock
Brand: Korean National Police Service
Agency: Cheil Worldwide, Seoul
Award: Grand Prix

Cheil Worldwide, Seoul swiped the top metal in the Glass category for ‘Knock Knock,’ a silent and subtle alert system that wordlessly connects victims of domestic violence with the police in Korea.

Inspired by Morse code during the Covid period, when the global incidence of domestic violence surged, the Korean National Police Agency service was easily accessible by victims of abuse by dialing the 112 emergency line. By tapping any two additional numbers, the user prompts a police call handler to share a link to access the caller’s phone camera and identify their location. A secret chat mode – disguised as a Google search page – is also enabled, so the caller can communicate with the police without arousing the suspicion of their aggressive partner.

A detailed report on the jury notes for this standout campaign can be read here
 

DAY 4: June 22, 2023

Category: Creative Effectiveness
Campaign: Shah Rukh Khan-My-Ad
Brand: Cadbury's (Mondelez)
Agency: Ogilvy Mumbai
Award: Gold

Ogilvy Mumbai and Wavemaker's work for Cadbury was awarded the Creative Effectiveness grand prix in the Market Disruption category. “Shah Rukh Khan-My-Ad” was created after the pandemic, as local businesses in India struggled to fight back from economic hardship compared to big brands with deep pockets. Together, Ogilvy Mumbai and Cadbury Celebrations helped make Shah Rukh Khan–one of the world’s biggest movie stars– a brand ambassador for thousands of small businesses, using machine learning to recreate the real-world Bollywood celebrity’s face and voice to use in ads for local shops, bringing more power to the people.

Ogilvy India's chief creative Officers Kainaz Karmakar, Harshad Rajadhyaksha, and Sukesh Nayak said: “We are overjoyed and humbled to be given the grand prix for Creative Effectiveness for 'Shah Rukh Khan-My-Ad.' This is a result of the dedication and effort of our fabulous teams at Ogilvy and Mondelez. We also thank Rephrase and Wavemaker for their valuable role in making our idea a reality. This Lion is the biggest acknowledgment of how this campaign has helped over 200,000 small stores across India through a tough time. This is personalisation at scale and more importantly, generosity at scale."

Category: Creative Business Transformation
Campaign: Well-being Index

Brand: Nikkei Inc.
Agency: Dentsu Tokyo
Award: Gold

Dentsu’s Well-Being Index (GDW) campaign for Nikkei Inc. takes a gold in the Creative Business Transformation - Company Culture category. The creative team behind the campaign opted to keep the assets private, so we cannot divulge further details, but you can take a listen to what jury president Justin Peyton had to say about how the work celebrates transformative creativity and drives businesses forward.

Category: Experience - Innovation
Campaign: Shellmet
Brand: Koushi Chemical Industry
Agency: TBWA Hakuhodo
Award: Gold

This is the first gold and second award (scroll below to read about their silver win on day two) for TBWA Hakuhodo's 'Shellmet' campaign. A protective gear made from recycled scallop shells, the campaign is the sole gold winner in the category and was also in the running for grand prix. Ultimately, the jury noted that "it came down to the impact the innovation could have on human life."


DAY 3: 21 June, 2023

Category: Media - Use of Channel Integration
Campaign: Phone It In
Brand: Skinny
Agency: PHD Auckland
Award: Gold

Telecom major Skinny’s 'Phone It In' campaign comprised OOH ads printed with scripts for radio and print was one of the hottest picks in Campaign’s Cannes Contenders. Little surprise then, that it won Gold in Media for PHD Auckland for its Use of Channel Integration, in addition to the the Radio & Audio Grand Prix on day 1 (see below) for its long-form OOH copy that asks New Zealanders to become voice artists and help the low-cost telco save money. 

Category: Media - Consumer Services / Business to Business 
Campaign: The Last Performance

Brand: Partners Life
Agency: Special Group, Auckland
Award: Gold

Picking up another award, this time a gold, is New Zealand-based insurance company Partners Life, which creatively incorporated its brand into the widely-watched murder mystery TV series, The Brokenwood Mysteries with the help of creative agency Special.

As mentioned below on Day 1, Ad Nut loved the campaign as Ad Nut always enjoys zombies in ads that go after your funny bone.

Category: Social & Influencer - Audience Targeting / Engagement Strategies
Campaign: Flipvertising
Brand: Samsung
Agency: CHEP Network and The Sweetshop Sydney
Award: Grand Prix

Samsung connected with ad-resistant millennials and Gen Z through a unique marketing strategy called 'Flipvertising'.

In order to promote the launch of the Samsung Galaxy Z Flip4, the brand tasked creative agency CHEP to completely reverse the traditional media targeting model. The agency used YouTube to craft a pre-roll advertisement that featured a complimentary Flip4 device, but intentionally made it extremely difficult for viewers to encounter this elusive ad.

With each search, the audience's algorithm adapted, leading them to discover an abundance of organic Samsung content that was unpaid and unsponsored.

DAY 2: 20 June, 2023

Category: Industry Craft - Brand & Communications Design
Campaign: My Japan Railway
Brand: JR Group
Agency: Dentsu Tokyo
Award: Gold

'My Japan Railway': Wood-cut stamp collection

‘My Japan Railway,’ Dentsu Tokyo’s beautiful activation that connects the train operator with its customers via an adventurous treasure hunt, has bagged gold in the Industry Craft category. In Japan, people often take their impeccable train system for granted.

The idea behind this campaign was to remind citizens of the romance and beauty of train travel while making it fun, adventurous and relatable. So, Dentsu Tokyo turned to archives and social media to research the history of train stations around the country and what emotions they evoke in commuters and then transformed each of the 600 train stations in Japan into destinations by creating unique wood-cut stamps and a web app for collecting digital stamps on a smartphone whilst passing through a station. The nostalgia of owning wooden stamps that speak of the country’s rich history and the fun of adding them digitally, almost akin to a treasure hunt, inspired people to travel more, explore more, and discover more sights and attractions, all while adding to the collection. 

Industry Craft head judge, Yoshihiro Yagi, ECD Dentsu Tokyo noted that the jury’s quest in this category was to find exciting examples of business intersecting with art, and that their guiding principles were to seek “enrichment over convenience, emotion over function and dreams over efficiency.” 

He revealed that the judges’ decision to award the top prize to My Japan Railway was unanimous and that they were impressed by the campaign’s combining of digital and analogue elements.

Category: Design - Lifestyle, Fashion, Leisure, Sports & Outdoor
Campaign: Shellmet
Brand: Koushi Chemical Industry Co. Ltd.
Agency: TBWA Hakuhodo
Award: Gold

The village of Sarufutsu in Japan's Soya district, is known for its shellfish industry.  As such, it churns out about 40,000 tons of empty shells each year which piles up in huge mounds.  Working with Koshi Chemical Industry Co. and Osaka University, TBWA Hakuhodo has come up with a novel way to recycle not only the shell materials, but also the very intention of shells as a means of protection. While not very successful at protecting scallops from humans, some of them will be given a chance to protect the very humans who harvest them from harm. The agency says it discovered that the main component in scallop shells, calcium carbonate, can be broken down into pellets and powder through a process of boiling, sterilising and crushing that can be combined with recycled plastic and reformed into protective gear—a 'shellmet'.

Our pal Ad Nut reviewed this campaign in detail and applauded the attempt to use discarded ‘waste’ materials for a practical problem plaguing Japan’s Soya district. 

Category: Digital Craft
Campaign: Never Done Evolving
Brand: Nike
Agency: AKQA Melbourne/Sao Paulo/Portland
Award: Grand Prix

AKQA’s campaign for Nike’s 50th anniversary 'Never Done Evolving' with tennis champion Serena Williams has scored a Grand Prix in the Digital Craft category.  The campaign’s clever piece of technology that eventually saw a virtual matchup between a 17-year-old Serena (the age she was when she won her first Grand Slam) and a 35-year-old Serena (the age she was when she won her last Grand Slam) was well applauded by the jury. 


DAY 1: 19 June, 2023

Category: Radio & Audio
Campaign: Phone It In

Brand: Skinny
Agency: Colenso BBDO, Auckland
Award: Grand Prix

Telecom major Skinny’s 'Phone It In' campaign comprised OOH ads printed with scripts for radio and print was one of the hottest picks in Campaign’s Cannes Contenders. Little surprise then, that it scooped the Radio & Audio Grand Prix on day 1 for its long-form OOH copy that asks New Zealanders to become voice artists and help the low-cost telco save money. 

Crafted by Auckland-based Colenso BBDO, around 2,650 ads were recorded by people calling the number, resulting in 22 hours of content for the telco.

DAY 1: June 20, 2023

Category: Health and Wellness 
Campaign: The Last Performance

Brand: Partners Life
Agency: Special Group, Auckland
Award: Grand Prix

'The Last Performance', for Partners Life, by Special New Zealand is no stranger to accolades; it grabbed top honours earlier at Spikes and clinched a coveted Grand Prix in the Health & Wellness category. Our pal Ad Nut liked it too. The campaign effectively used scare tactics to advertise life insurance by treating it like death insurance. It had dead characters of a murder mystery series come back to life during the show to express their regret about not being insured. 

Interestingly, the twin accolades in the Health & Wellness and Radio & Audio mark New Zealand’s first Cannes Grand Prix since 2016. It is also Special NZ’s first 2010. 

Category:Outdoor - Promotional Items and Printed Media
Campaign: FitChix

Brand: Honest Eggs Co.
Agency: VMLY&R Melbourne
Award: Gold

VMLY&R collaborated with Airbag to create ergonomic, chicken-friendly fitness trackers that doesn’t impose on day-to-day life and behaviour. The agency engineered multiple prototypes for this and calibrated to properly capture the activity levels of individual chickens–including step counts, that are printed onto the eggs that consumers in Australia can buy at the supermarket. The agency scored a gold for this campaign. 


SPECIAL AWARDS

DDB Worldwide won its first Network of the Year award and a total of 85 Lions, Apple took its first Creative Brand of the Year award, a title held by Burger King for three consecutive years. Omnicom, BBDO, and Ogilvy were the other heavy hitters. 

SPECIAL AWARDS
Creative Company of the Year Omnicom
WPP
Interpublic Group

Network of the Year DDB Worldwide
Ogilvy
BBDO Worldwide

Independent Network of the Year GUT
Wieden+Kennedy
Rethink

Creative Brand of the Year Apple
Dove
Heineken
Agency of the Year - Craft
Dentsu Inc., Tokyo, Japan
Agency of the Year - Strategy
Ogilvy, Mumbai, India
Independent Agency of the Year - Good
Howatson+Company, Sydney, Australia
Independent Agency of the Year - Strategy
Special, Auckland, New Zealand

REGIONAL NETWORK OF THE YEAR 
Regional Network of the Year - Asia Dentsu
Regional Network of the Year - Pacific
BBDO WORLDWIDE
Regional Network of the Year - Europe DDB Worldwide
Regional Network of the Year - MENA
BBDO Worldwide
Regional Network of the Year - North America FCB
Regional Network of the Year - Sub-Saharan Africa Ogilvy

APAC LIONS BY CATEGORY

Campaign Asia-Pacific updates this list based on primary entrants on official Cannes Lions winners' lists. For full list of markets and agencies credited, see Cannes Lions official website.

TITANIUM
Prize Title Brand Product/Service Entrant/Idea creation Market
Titanium Grand Prix The First Digital Nation The Government of Tuvalu Government The Monkeys, Sydney (part of Accenture Song) Australia
Titanium Lion Corona Extra Lime Corona Corona Extra Lime Draftline, Shanghai, David
Bogotá, David, New York /
Draftline, Shanghai
Shanghai, New York

GOOD
Prize Category Title Brand Product Entrant/Idea creation Market
Grand Prix GLASS: The Lion For Change Knock Knock Korean National Police Agency A Silent Emergency Call Cheil Worldwide South Korea
Bronze GLASS: The Lion For Change Let Her Grow Dove Dove Hair Care Unilever Bangkok,Select Start Bangkok, Edelman BangkokThailand
SUSTAINABLE DEVELOPMENT GOALS
Prize Category Title Brand Product Entrant/Idea creation Market
Silver Responsible Consumption and Production       Leo Burnett Mumbai India
Silver Climate Action The First Digital Nation The Government of Tuvalu Government The Monkeys (part of Accenture Song) Australia
Bronze Decent Work and Economic Growth Tr For Teacher Navneet Navneet FCB Interface Mumbai, FCB Brazil, Sao Paulo India

CREATIVE EFFECTIVENESS
Prize Category Title Brand Product Entrant/Idea creation Market
Grand Prix Market Disruption Shah Rukh Khan My-Ad Mondelez Cadbury Celebrations Ogilvy Mumbai India
Silver Single Market Shah Rukh Khan My-Ad Mondelez Cadbury Celebrations Ogilvy Mumbai India 

 

CREATIVE STRATEGY
Prize Category Title Brand Product Entrant/Idea creation Market
Gold Collaboration The Last Performance Partners Life Life Insurance Special Auckland New Zealand
Bronze Challenger Brand Strategy Friendvertising Skinny Telecoms Colenso BBDO, Auckland New Zealand
Bonze Healthcare The Missing Chapter P&G Whisper Sanitary Napkins Leo Burnett Mumbai India
OUTDOOR
Prize Category Title Brand Product Entrant/Idea creation Market
Gold Promotional Items and Printed Media Fitchix Honest Eggs Co. Regenerative Farm Eggs VMLY&R Melbourne Australia
Bronze Design for Promotional Items Fitchix Honest Eggs Co. Regenerative Farm Eggs VMLY&R Melbourne Australia
Silver Local Brand Furphy, What The Truck Thinkerbell Melbourne Furphy Thinkerbell Melbourne Australia
Silver Market Disruption Fitchix Honest Eggs Co. Regenerative Farm Eggs VMLY&R Melbourne Australia

PRINT AND PUBLISHING
Bronze Corporate Purpose & Social Responsibility Exhibit A-I Maurice Blackburn Social Justice N.A. Howatson+Company Sydney Australia

RADIO AND AUDIO
Grand Prix Consumer Services B2B Lawyer Skinny Telecommunication Company Colenso BBDO, Auckland New Zealand
Grand Prix Consumer Services B2B Ad Agency Skinny Telecommunication Company Colenso BBDO, Auckland New Zealand
Grand Prix Consumer Services B2B Strip Club Skinny Telecommunication Company Colenso BBDO, Auckland New Zealand
Silver Use of Radio or Audio as a Medium Strip Club Phone It In Telecommunication Company Colenso BBDO, Auckland New Zealand
Bronze Breakthrough on a Budget Strip Club Phone It In Telecommunication Company Colenso BBDO, Auckland New Zealand

HEALTH AND WELLNESS
Bronze Brand-led Education and Awareness Let Her Grow Dove Dove Brand Edelman Bangkok, Select Start Bangkok Thailand
Grand Prix Insurance The Last Performance Partners Life Life Insurance Special, Auckland New Zealand

INDUSTRY CRAFT

Gold Brand and Communication Design My Japan Railway JR Group Japan Railway 150th anniversary campaign Dentsu Tokyo Japan
Gold Outdoor Phone It In Skinny Telecommunications Company
Colenso BBDO, Auckland
 
Silver Outdoor Stanmore - Staph Infection 10:PM 10 PM Mattresses Howatson + Company, Sydney Australia
Silver Outdoor Bondi - Backpackers 10:PM 10 PM Mattresses Howatson + Company, Sydney Australia
Silver Outdoor Eerskineville - Fur babies 10:PM 10 PM Mattresses Howatson + Company, Sydney Australia
Silver Outdoor Randwick - Bedwetters 10:PM 10 PM Mattresses Howatson + Company, Sydney Australia
Silver Outdoor DarlingHurst - Mardi Gras Queen 10:PM 10 PM Mattresses Howatson + Company, Sydney Australia
Silver Outdoor Parliament House - Spineless 10:PM 10 PM Mattresses Howatson + Company, Sydney Australia

DESIGN 
Prize Category Title Brand Product Entrant/Idea creation Market
Gold Lifestyle, Fashion, Leisure, Sports & Outdoor Shellmet Koushi Chemical Industry Co., Ltd. Shellmet TBWA/Hakuhodo Japan
Gold Brand Collateral My Japan Railway JR Group Japan Railway 150th Anniversary Campaign Dentsu Inc. Tokyo Japan
Bronze Promotional Printed Media The Everything Book Vedantu E-learning Dentsu Creative, Gurgaon India
Bronze Digital Design Kami Down Syndrome International Down Syndrome International Forsman & Bodenfors Singapore

DIGITAL CRAFT
Bronze Video/Moving Image A Train of Memories Sotetsu Sotetsu
Six Tokyo, Good Design Company, Tokyo, Hakuhodo
Tokyo, Hakuhodo Kettle Tokyo
 
Bronze (Digital Illustration & Image Design Kami Down Syndrome International Down Syndrome International Forsman & Bodenfors Singapore 
FILM CRAFT
Gold Production Design/Art Direction A Train of Memories Sotetsu Sotetsu Six Tokyo, Good Design Company, Tokyo, Hakuhodo
Tokyo, Hakuhodo Kettle Tokyo
Japan
Gold (Achievement in Production A Train of Memories Sotetsu Sotetsu Six Tokyo, Good Design Company, Tokyo, Hakuhodo
Tokyo, Hakuhodo Kettle Tokyo
Japan
Silver Script Dutchie Dutchie Dutchie Ogilvy Bangkok Thailand
Bronze Direction The Eyes Voiz Voiz Ogilvy Bangkok Thailand
Bronze Direction Left and Right Voiz Voiz Ogilvy Bangkok Thailand
Bronze Casting Through My Eyes Waka Kotahi Waka Kotahi Anti Speeding Campaign Ruskin, Auckland, FCB New Zealand New Zealand
Bronze Use of original music The Reluctant Shanty Australia for UNHCR Refugee Awareness Finch Sydney, BMF Sydney Australia
Bronze Use of original music Kaguya By Gucci Gucci Bamboo Handle Bags Dentsu Tokyo,
Tsuzuku Tokyo
 
Bronze Editing Through My Eyes Waka Kotahi Waka Kotahi Anti Speeding Campaign Ruskin, Auckland, FCB New Zealand New Zealand
Bronze Visual Effects A Train of Memories Sotetsu Sotetsu Six Tokyo, Good Design Company, Tokyo, Hakuhodo
Tokyo, Hakuhodo Kettle Tokyo
Japan

ENTERTAINMENT
Prize Category Title Brand Product Entrant/Idea creation Market
Silver Social Behaviour & Cultural Insight TR for Teacher Navneet Navneet FCB Interface, Mumbai / FCB
Brazil, Sao Paulo
India
Bronze Brand Integration The Last Performance Partners Life Life Insurance Special Auckland New Zealand

ENTERTAINMENT LIONS FOR GAMING
Silver Influencer and Co-Creation Unbranded Menu     Leo burnett, Manila Philippines
Bronze Audio-visual Content Play Has No Limits Feat Playstation Playstation Six Tokyo, Hakuhodo
Tokyo, Hakuhodo Kettle Tokyo
Japan
Bronze Audio-visual Content Machinegun Mouth Battleground Mobile India Battleground Mobile India - Game Responsibly DDB Mudra, Mumbai India
Bronze Audio-visual Content
The Taiwanese World of Warcraft
  World of Warcraft Dentsu Creative Taiwan Chinese Taipei
Bronze Breakthrough on a Budget Unbranded Menu     Leo burnett, Manila Philippines

ENTERTAINMENT LIONS FOR MUSIC
Prize Category Title Brand Product Entrant/Idea creation Market
Bronze Brand or Product Integration into Music Content Journa-Rhythm The Asahi Shimbun Journa-Rhythm TBWA/Hakuhodo Japan
Bronze Partnerships with Music Talent WAW: Through the Fire We Are Warriors We Are Warriors RGA Sydney Australia

ENTERTAINMENT LIONS FOR SPORTS
Silver Sports Live Experience Airtel 175 Replayed Airtel Telecommunications Leo Burnett, Mumbai

India

CREATIVE DATA
Silver Data Integration Lay's Smart Farm Lay's  Lay's  Leo Burnett Mumbai, Cropin Bangalore India
ENGAGEMENT - DIRECT
Prize Category Title Brand Product/Service Entrant/Idea creation Market
Bronze Travel/Leisure Middle seat lottery Virgin Australia Middle seat lottery Special, Sydney Australia
Brone Not-for-profit / Charity / Government A silent emergency call Korean national police agency Knock Knock Cheil Worldwide South Korea
Silver Use of Print / Outdoor Phone it in Skinny Telecommunication company Colenso BBDO New Zealand
Silver Data-Driven Direct Strategy Flipvertising Samsung Samsung Galaxy Z Flip4 CHEP Network Australia
Bronze Metaverse, New Realities & Emerging Tech Exhibit A-I Maurice Blackburn Social Justice N/A Howatson+Company Australia
Silver Use of Digital Platforms Flipvertising Samsung Samsung Galaxy Z Flip4 CHEP Network Australia
Bronze Use of Digital Platforms Bundy Mixer Bundaberg Bundaberg Rum Leo Burnett Australia
Bronze Use of Digital Platforms Correct The Internet Team Heroine Correct The Internet DDB Auckland New Zealand
Silver Co-creation & User Generated Content Correct The Internet Team Heroine Correct The Internet DDB Auckland New Zealand
Bronze Copywriting Phone it in Skinny Telecommunication company Colenso BBDO New Zealand 
ENGAGEMENT - PR
Prize Category Title Brand Product/Service Entrant/Idea creation Market
Bronze Community management Why is this a Swiggy ad? Swiggy Swiggy Talented.Agency Bangalore India
Silver Innovative Use of Influencers Kami Down Syndrome International Down Syndrome International Forsman & Bodenfors Singapore
Silver Research, Data & Analytics Well-Being Index (GDW) Nikkei Inc. Well-Being Index Dentsu Tokyo Japan
Bronze Use of Events & Stunts Airtel 175 Replayed Airtel Airtel Telecommunications Leo Burnett Mumbai India
Silver Launch / Re-launch #BringBack2011 Oreo India Oreo Cookie Leo Burnett Mumbai India
ENGAGEMENT - MEDIA
Prize Category Title Brand Product/Service Entrant/Idea creation Market
Gold Use of Channel Integration Phone It In Skinny Mobile phone service PHD, Auckland New Zealand
Silver Use of Audio Platforms Phone It in Skinny Mobile phone service PHD, Auckland New Zealand
Silver Food & Drink Fitchix Honest Eggs Co. Regenerative Farm Eggs VMLY&R and Mindshare Australia
Bronze Consumer Goods Flipvertising Samsung Samsung Galaxy Z Flip4 CHEP Network Australia
Gold Consumer Services / Business to Business The Last Performance Partners Life Life Insurance Special, Auckland New Zealand
Silver Use of Audio Platforms The Loudest Call Whitelion The Loudest Call Ogilvy Sydney Australia
Silver Use of Print Or Travel on Cleartrip Cleartrip Cleartrip Talented.Agency and Cleartrip Bangalore India
Bronze Use of Ambient Media: Small Scale Suraksha Ka Teeka Mortein Product Dentsu Creative Gurgaon India
Bronze Media Insights & Strategy The Missing Chapter Whisper   EssenceMediacom Mumbai and Leo Burnett Gurgaon India
Bronze Use of Data & Analytics Thumbstopping Beauty Biases Dove Dove brand purpose Mindshare Mumbai India

ENGAGEMENT - SOCIAL & INFLUENCER
Silver Not-for-profit / Charity / Government The Reluctant Shanty Australians For UNHCR  UNHCR  BMF Sydney Australia
Grand Prix Audience Targeting / Engagement Strategies Flipvertising Samsung Samsung Galaxy Z Flip4 CHEP Network and The Sweetshop Sydney Australia
Bronze Innovative Use of Community Why is this a Swiggy ad?  Swiggy  Swiggy  Talented.Agency Bangalore, Booted Films Mumbai, Thoughtline Design Studio Mumbai India
Bronze Social Film The Movies That Made (From) Us Five Star  Five Star Chicken  BBDO and Suneta House Bangkok Thailand
Bronze Social Film Series The Innocent Eyes  Voiz  Voiz Ogilvy and Factory01 Bangkok Thailand
Silver Co-Creation & User Generated Content I'm Neale Daniher  Fightmnd  Fightmnd  Clemenger BBDO and Finch Sydney Australia
Silver Multi-platform Social Campaign #BringBack2011  Oreo India  Oreo Cookie  Leo Burnett Mumbai India
Silver Social Purpose Through Their Eyes  Maybelline New York Maybelline New York Hero, McCann and Truce Films Melbourne Australia

CREATIVE EFFECTIVENESS
Prize Category Title Brand Product Entrant/Idea creation Market
Grand Prix Market Disruption Shah Rukh Khan-My-AD Mondelez Cadbury Celebrations Ogilvy Mumbai India
Silver Single Market Shah Rukh Khan-My-AD Mondelez Cadbury Celebrations Ogilvy Mumbai India

CREATIVE STRATEGY
Prize Category Title Brand Product Entrant/Idea creation Market
Gold Collaboration The Last Perfomance Partners Life Life Insurance Special Auckland New Zealand
Silver Consumer Services / Business to Business The Last Perfomance Partners Life Life Insurance Special Auckland New Zealand
Bronze Healthcare The Missing Chapter P&G Whisper Sanitary Napkin Leo Burnett, Mumbai India
Bronze Challenger Brand Strategy Friendvertising Skinny Telecoms Colenso BBDO, Auckland New Zealand

BRAND EXPERIENCE- ACTIVATION
Prize Category Title Brand Product Entrant/Idea creation Market
Gold Launch / Re-launch Airtel 175 Replayed Airtel Airtel Telecommunications Leo Burnett, Mumbai India
Bronze Corporate Purpose & Social Responsibility) Suraksha Ka Teeka Mortein -- Dentsu Creative, Gurgaon India
Bronze Corporate Purpose & Social Responsibility) R Plates My Car Tyre and Auto My Car Tyre and Auto TBWA Sydney Australia

CREATIVE BUSINESS TRANSFORMATION
Prize Category Title Brand Product Entrant/Idea creation Market
Gold Company Culture Well-Being Index Nikkei Inc. Well-Being Index Dentsu Tokyo Japan
Silver Venture Models & Corporate Innovation)       Leo Burnett Mumbai, Cropin, Bangalore India
Bronze Product Shellmet Koushi Chemical Industry Shellmet TBWA Hakuhodo Japan

CREATIVE COMMERCE
Prize Category Title Brand Product Entrant/Idea creation Market
Silver Sustainable Commerce Fitchix Honest Eggs Co. Regenerative Farm Eggs VMLY&R Melbourne Australia 

INNOVATION
Prize Category Title Brand Product Entrant/Idea creation Market
Gold Product Innovation Shellmet Koushi Chemical Industry Shellmet TBWA Hakuhodo Japan
Bronze Scalable Innovation       Leo Burnett Mumbai, Cropin, Bangalore India

 

 

 

Source:
Campaign Asia

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