Surekha Ragavan
Aug 20, 2019

Brands must remain silent about Hong Kong: PR chief

The MD of Allison Advisory on how Western brands should navigate their comms amid rising nationalism in China.

Protestors rest in front of a Victoria's Secret store in Hong Kong

In the current volatile situation in mainland China and Hong Kong, brands have had to calculate their messaging and responses carefully, lest they get caught in a web of crisis comms. Many have chosen to say nothing at all. We’ve learnt in the last week that things could implode in a matter of minutes, and backlash can make or break a brand faster that one can say tear gas’.

David Wolf, managing director, Allison...

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