Matthew Miller
Aug 5, 2019

Brands mostly silent as Hong Kong raises its voice

It doesn't matter much, really, but this observer finds it disappointing that virtually no brands have found a way to at least show a bit of empathy with the protest-preoccupied population.

A June 9 march in Hong Kong

The streets of Hong Kong have been even noisier than usual lately, with hundreds of thousands of people making full-throated demands of the government. As the world has watched protesters clash with police in increasingly tense confrontations across the city, however, nary a peep has been heard from one particular quarter.

Despite all the energy they expend trying to show that they're aligned with consumers' needs, precious few brands have chosen to speak out about...

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